Cobrand-harm Crises And Consumers Attributions Of Responsibility
Although product-harm crises are addressed in solo-brand contexts (e.g., Lei, Dawar, & Gürhan-Canli 2012) and cobranding research is growing, consumer response to negative cobrand events is not Read More »
The Impact Of Sequence Disruptions On Order Effects In Choice: A Script Theoretical Perspective
Consumer choices are typically presented in a sequence, and the presentation order has been observed to have an effect on choice where items first (primacy effect) and last (recency effect) in the Read More »
The Effect Of Money Priming On Consumers’ Choice
Previous research has revealed the significance of money cues on people’s behaviors and thoughts in diverse domains: People primed with money, compared with the control participants, persisted Read More »
Commitment To Virtuous Behaviors - How Self-Control Shapes Commitment To Near Versus Distant
Virtuous behaviors are behaviors that people believe they ought to do, but might find them difficult (Ein-Gar, Goldenberg, & Sagiv, 2013; Read, Loewenstein, & Kalyanaraman, 1999). Read More »
The Means To Justify The End: How The Way In Which Decisions To Intervene Are Communicated To Users
Cyber harassment does not only have harmful effects for social network sites, because victims tend to exit the service (Avery 2010; Martin and Smith 2008), but the emotional distress brought on by Read More »
Selfish Or Selfless? On The Signal Value Of Emotion In Altruistic Behavior
Emotions are both a motivating force and a consequence of consumer prosocial behavior. The debate over whether people are truly altruistic has often focused on the direction of emotion that someone Read More »
Author: Alixandra Barasch, Emma E. Levine, Jonathan Z. Berman, Deborah A. Small
Contributor: eb™ Research Team
Benefiting From Inequity Promotes Prosociality
People care about fairness. In our interpersonal relationships, we strive to maintain an equitable balance of costs and benefits (Fiske, 1991), and even in economic games with strangers people are Read More »
Signaling Virtue: Charitable Behaviors Under Consumer Elective Pricing
People want to be seen as kind, fair, and generous, and that goal influences their decision-making. Pay-what-you-want pricing highlights those goals by allowing consumers’ to express their social Read More »
Author: Minah H. Jung, Leif D. Nelson, Ayelet Gneezy, Uri Gneezy
Contributor: eb™ Research Team
Powering Up With Indirect Reciprocity In A Large-Scale Field Experiment
The evolution of cooperation via indirect reciprocity has been a topic of great interest in recent years. Mathematical models and computer simulations have demonstrated the power of indirect Read More »
Author: Erez Yoeli, Moshe Hoffman, David G. Rand, Martin A. Nowak
Contributor: eb™ Research Team
Does Imbalanced Spending Sabotage Our Happiness? Moderating Influence Of Time Vs. Money
Consumers prefer to maintain a balance in how they spend money and time among different categories because both are critical but limited resources (Wertenbroch and Dhar 2000; Sheldon, Cummins, and Read More »