Identity Preservation: If I Can Remember It, You Can Have It
Possessions can define the self and become a part of one’s identity even to the extent that the loss of possessions can threaten self-identity (Belk 1988). Given the attachment consumers feel to Read More »
Author: Karen Page Winterich, Rebecca Walker Naylor, Julie R. Irwin
Contributor: eb™ Research Team
Savoring Through Avoidance: Identity-based Strategic Memory Protection
Today marketers are keenly aware that our memories of a consumption experience can greatly impact whether we will consume a product or experience again in the future. Yet, there is very little Read More »
Author: Americus Reed II, Mark R. Forehand, Kathryn Mercurio
Contributor: eb™ Research Team
Memory For Advertising: When Do Consumers Remember And When Do They Forget Social-identity Linked
What makes advertising memorable? One popular approach is to link ads to consumers’ social identities (e.g., gender, lifestyle, race). For instance, sales promotions routinely offer “10% discount Read More »
Mental Stealing Effects On Purchase Decisions For Others
Past research on mental accounting has focused on how consumers create budgets for themselves to control the flow of resources (Thaler 1980; 1999; Thaler and Johnson 1990). This research examines how Read More »
Ask And You Shall (Not) Receive: Close Friends Prioritize Relational Signalling Over Recipient
Imagine your birthday is approaching and a friend asks you what you want as a birthday gift. You consider for a moment, then tell your friend exactly what you want. When your birthday arrives, does Read More »
Sweet Protection: Using Sweets To Manage Relationships
Gifting food is a common consumer behavior. For instance, when going to a Superbowl party, an individual may bring a bag of chips or cookies. Likewise, one may choose a gift box of assorted nuts or Read More »
Forgive By Remembering Or Forgive By Forgetting: The Temporal Match Between Victim Motivation And
Gift giving involving a reparative motivation has received limited attention in the consumer behavior literature. However, using gifts to encourage forgiveness is so common there are websites Read More »
Author: Christina I. Anthony, Elizabeth Cowley, Adam Duhachek
Contributor: eb™ Research Team
The Vintagescape As Embodied And Practiced Space
Vintage is not a new concept. Second-hand markets and the selling and trading of clothing, bric-a-brac and unwanted goods have been a constant presence throughout consumer history. Previous research Read More »
Childhood Obesity: Is Advertising The Culprit?
The role of marketing in the global rise of obesity to children has been the subject of heated debates in the past decade. In this paper we review recent studies to contribute to the debate Read More »
An Analysis Of Anger Responses Within The Context Of Virtualized Consumption Of Hatsune Miku
Does anger reflect deep meaning of attachment and integration? In an effort to explicate the above notion and to capture the rapidly evolving consumer behaviour in the digital virtual terrain, the Read More »