The Role Of Goal Engagement In Self-Regulation
One of the ways to frame goal engagement is through a simple but elegant two category model, distinguishing between promotion and prevention self-regulatory orientations. Prior research has shown Read More »
What I Haven’t Done Can’t Hurt Me: The Effects Of Imagined Future Failure On Goal Disengagement
Prior research has identified a phenomenon called the “What-the-Hell Effect” in which consumers who experience initial goal failure respond with goal disengagement, and enact further counter-goal Read More »
Making An Impact On The Self: How Sounds And Colors Increase Goal Engagement
Imagine completing a form to indicate how much money you want to donate to charity. Now imagine that, for some reason, you receive a bright orange pen to complete this form. Would this visually Read More »
Postmodern Cultural Complexities: The Two Worlds On Cuba Street
This paper presents a Design Research project investigating the cultural worlds found on Cuba Street in Wellington, New Zealand. The work demonstrates that the known culture of Cuba in the geographic Read More »
Turning To Brands When Close Others Turn Away: The Hydraulic Relation Between Social Support And
The findings of the four studies showed that social support was inversely influence individual’s brand choice that low social support should predict more brand reliance, particularly for those who Read More »
Using Bibliometrics To Evaluate The Journal Of Consumer Research: Suggested Future Consumer
The academic discipline of consumer research continues to develop and grow. Many recent trends offer to enrich and enliven the field in almost endless ways, and a renewed sense of the field’s scope Read More »
Author: Brian R. Chabowski, Charles M. Wood, G. Tomas M. Hult
Contributor: eb™ Research Team
Cognition, Culture And Consumption In The Afterlife
Consumer behavior theory is grounded in the here and now, yet consumers may be influenced by beliefs concerning the hereafter. How might our theories be altered, if consumer projections of the Read More »
Wanting What Almost Wasn’t: Counterfactual Reflection Heightens Valuation Of Branded Products
Apple and Google were started in garages. Fedex took off with $27,000 in winnings at a Vegas blackjack table. Southwest was conceived on a cocktail napkin. The story behind a brand has always been Read More »
Author: Hal E. Hershfield, Adam D. Galinsky, Neal J. Roese
Contributor: eb™ Research Team
Feeling Entitled Because Of Who You Are
Consumer behavior is driven in part by feelings of entitlement. Particularly when selecting goods and services that are not necessities, consumers may reward themselves with particularly desirable Read More »
Weak > Strong: The Ironic Effect Of Argument Strength On Supportive Advocacy
A great deal of research has tested the effect of argument quality—or message strength—on persuasion (for reviews see Petty & Wegener, 1998; Petty, Rucker, Bizer, & Cacioppo, 2004). This vast Read More »