Doing It Hard Way: Low Personal Control Drives Preference For High-Effort Products
Get stronger, healthier, skinnier, smarter, and cleaner with less work. Such messaging is hard to escape in today’s marketplace. At every turn, a product promises to help us improve in a variety of Read More »
Temporal Decay, Reinstatement, And Debiasing Of Self-Deception
Research on the individual psychology of ethical decision making tends to take a “one-shot” approach by examining the effect of one or more specific variables on one subsequent unethical act, or Read More »
Author: Zoë Chance, Francesca Gino, Michael I. Norton, Dan Ariely
Contributor: eb™ Research Team
Time, Money, And Morality
It seems a day doesn’t go by without some unethical behavior by a politician, movie star, professional athlete, or high-ranking executive splashing the cover of newspapers. Although less Read More »
Happiness From Ordinary And Extraordinary Experiences
How should we invest our finite resources to maximize our happiness? One influential stream of literature finds that experiential purchases bring greater happiness than material purchases (e.g., Van Read More »
Too Impatient To Smell The Roses: Exposure To Fast Food Brands Impedes Happiness
Innovative products and services offering convenience, speed, and temporal efficiency have brought remarkable changes to the use of time in our society. While we used to wait for weeks or months for Read More »
Is Variety The Spice Of Love?
Relationship partners do many things together. They eat dinner, watch television, discuss their days, and potentially even take art classes or travel. Different couples, however, vary in the variety Read More »
Power And Brand Compatibility In Close Relationships: A Dyadic Investigation
Although consumers often evaluate, purchase, and consume brands in the presence of others, relatively little is known about the role that brand preferences play in close relationships. To fill this Read More »
Author: Grainne M. Fitzsimons, Danielle J. Brick, Tanya L. Chartrand, Gavan J. Fitzsimons
Contributor: eb™ Research Team
The Rewarding Nature Of Matchmaking
At some point, most people have made matches between others, from grabbing and introducing two strangers at a party to brokering romantic connections; even if not matchmakers themselves, many people Read More »
How Do Friends And Strangers Interpret Shared Experiences? Synchrony As Relationship-Bolstering Or
People spend the vast majority of their waking time interacting with others, whether casual acquaintances or intimate partners (Kahneman et al. 2004; Leary et al. 1994). We intentionally spend time Read More »
Author: Suresh Ramanathan, Kathleen D. Vohs, Ann L. McGill
Contributor: eb™ Research Team
Acknowledging Consumer Gratitude: Leveraging The Voice Of The Consumer To Increase Loyalty
When consumers’ purchase experiences end in dissatisfaction, complaints are often triggered and most customer-oriented firms invest heavily in recovery with hopes of addressing their complaints and Read More »
Author: Paul W. Fombelle, Clay Voorhees, Sterling Bone, Alexis Allen
Contributor: eb™ Research Team