La Vie En Rose At The Top? Why Positive (Negative) Information Goes Up (Down) In A Hierarchy
A key concern for marketers, both in academia and practice, is understanding when and why positive and negative product information spreads through word-of-mouth (WOM). Indeed, positive WOM often Read More »
The Altruistic Side Of Sharing: Giving Misery Company By Sharing Personal Negative Experiences
Why do people so often share negative personal information (e.g. a fight with a spouse, a miserable product experience) when research shows focusing on one’s own or another’s negative personal Read More »
The Selfish Side Of Sharing: Effects Of Need For Control On Advice Giving
Consumers’ purchasing decisions are often influenced by information provided by others in the form of advice (Cheema and Kaikati 2010; De Bruyn and Lilien 2008; Fitzsimons and Lehmann 2004). Read More »
Author: Alessandro M. Peluso, Andrea Bonezzi, Matteo De Angelis, Derek D. Rucker
Contributor: eb™ Research Team
The Acuity Of Vice: Goal Conflict Improves Visual Sensitivity To Portion Size Changes
There is a broad consensus that the rise in the obesity epidemic in the past several decades has been driven more by overeating (increased calorie intake) than by expending fewer calories (Ludwig Read More »
The Role Of Reactance In Responses To One-Sided Advertisements: How Health-Related Appeals Backfire
In this research we explore consumer attitudes toward one-sided appeals that present only the negative aspects of consuming indulgent food and determine how these attitudes influence subsequent food Read More »
Do Weight Watchers Want More Options? How Activating Self-Regulatory Concerns Triggers The Need For
In daily life food variety has become omnipresent. When dining out or grocery shopping consumers can select between a variety of different dishes and products. On the upside, these strategies Read More »
Author: Anne-Kathrin Klesse, Caroline Goukens, Kelly Geyskens, Ko de Ruyter
Contributor: eb™ Research Team
Do Restrained Eaters Identify As Dieters? Exploring The Role Of Self-Concept In The Consumption Of
Prior research views restrained eaters’ self-regulation of food consumption as an effortful, conscious desire to limit their food consumption, and thus control their physiological urges to consume Read More »
Author: Keri L. Kettle, Katherine E. Loveland, Gerald Häubl
Contributor: eb™ Research Team
Renegotiating The Patriarchal Bargain And The Embodiment Of Womanhood
This research explores how migrant women use consumption to renegotiate their culturally construed gendered identity and related bodily representations. Central to this renegotiation is the Read More »
Religiosity And Acculturation Through Apparel Consumption Amongst North African Migrant Women In
Migration challenges the cultural, religious and social values associated with consumption for both the migrant and the recipient society. Previous studies have tended to focus on multi-cultural Read More »
The Halal Nail Polish: Religion And Body Politics In The Marketplace
In January 2013 the Polish cosmetic company Inglot introduced the first ever halal nail polish, the O2M line of breathable nail enamel. Wearing nail polish is a contentious issue for pious Muslim Read More »