Constructing Identity Through Cultural And Ancient Interpretations Of The Female Body
In societies undergoing modernity, how do women use consumption to negotiate the contrasting cultural values of tradition and modernity when their own bodies are held to be sacred (Agnew, 1997; Read More »
Self-Affirmation Has The Power To Offset The Harmful Effects Of Money Reminders
Self-affirmation, which encourages people to ponder why their core values are important to them, promotes a broad-minded, big picture perspective of the self, and enhances psychological resources of Read More »
Less About Me, More About You: How Self-Affirmation Changes Word-of-Mouth Intentions For The Self
Previous literature on WOM has focused on consumers’ communications about their own experiences (Berger and Schwartz 2011; Dichter 1966; Dye 2000), however, consumers may also talk about others’ Read More »
The Multifaceted Role Of Affect In Self-Affirmation Effects
Self-affirmation theory holds that threats to the self can be reduced by focusing on cherished values unrelated to the content of the threat (Steele, 1988). Because threat often leads to Read More »
Author: William M. P. Klein, Peter R. Harris, Rebecca Ferrer
Contributor: eb™ Research Team
Broadening Perspective, Changing Narratives, And Improving Academic Performance: The Effects Of
Research on self-affirmation theory has repeatedly shown that brief interventions designed to affirm the self-concept can produce lasting benefits on a variety of behavioral outcomes, including Read More »
Author: David K. Sherman, Kimberly A. Hartson, Kevin R. Binning
Contributor: eb™ Research Team
Going, Going, Gone: Hidden Hormonal Influences On Loss Aversion
Loss aversion is the tendency to be more sensitive to losses than comparable gains. Research has converged on the robustness of loss aversion in human psychology (Kahneman and Tversky 1979; Tversky Read More »
Author: Ashley Rae, Vladas Griskevicius, Stephanie M. Cantu, Kristina M. Durante
Contributor: eb™ Research Team
To Tip Or Not To Tip: Emotional And Monetary Tradeoffs In Tipping
Imagine experiencing great service in a cash-only tipping environment, following which you realize you don’t have enough cash to reciprocate the quality of the service. What do you do? Although Read More »
Monetary Cues Alter Interpersonal Harmony Because They Activate An Exchange-Orientation
Consumers coordinate their interactions with others – be it salesclerks, supervisors, or spouses – by drawing from a small set of psychological scripts that serve to guide social interactions Read More »
Author: Nicole L. Mead, Eugene M. Caruso, Kathleen D. Vohs, Roy F. Baumeister
Contributor: eb™ Research Team
Monetary Reminders Lead To Exchange Orientation And Emotion Suppression
The mere exposure to money, independently of the context of any goal to which it might be relevant, increases individuals’ motivation to be socially independent and decreases their sensitivity to Read More »
Choosing To Participate: The Effects Of Message Type On Enrollment And Participation
As more services (including health services) move online, the development of communication strategies to maximize enrollment and engagement has become increasingly important. Programs like Boost Read More »