The Interplay Effect Of Embarrassment And Agentic Communal Orientation On Consumer Behavior
Embarrassment is an experience that nearly everyone is familiar with. It occurs “whenever an individual is felt or have projected incompatible definitions of himself before those present” Read More »
Proud To Belong Or Proudly Different? Contrasting Effects Of Incidental Pride On Conformity
Pride is as an emotional response to success or achievement (Lazarus 1991; MacInnis and Patrick 2006; Mukhopadhyay and Johar 2007), in which the self is attributed as having achieved an important Read More »
Author: Xun (Irene) Huang, Ping Dong, Anirban Mukhopadhyay
Contributor: eb™ Research Team
Naive Or Savvy: How Credible Are Online Reviews For Credence Services?
Online reviews allow consumers to share information about their service experiences with other consumers. Theoretically, sharing this information should reduce market information asymmetries between Read More »
Author: Shannon Lantzy, Katherine Stewart, Rebecca Hamilton
Contributor: eb™ Research Team
The Content And Impact Of Mobile Versus Desktop Reviews
Although there is a growing body of research on the content and impact of word-of-mouth on consumer behavior, little is known about differences between mobile and traditional desktop reviews. Recent Read More »
When Do People Talk About And Why?
People talk about things that occur over various time horizons into the past, present, and future. They talk about the television show they are currently watching, the groceries they bought Read More »
Who’s Driving This Conversation? Systematic Biases In The Content Of Online Consumer Discussions
Consumers rely on online word of mouth to make consumption decisions partly because they believe the information provided helps them make better-informed decisions. However, participants in online Read More »
Understanding The Psychology Of Scarcity: When Limited Resources Prompt Abstract Thinking
Scarcity is a prevalent condition that characterizes human existence. Mankind has regularly experienced periods of famine and draught (Chakravarthy and Booth 2004), modern economies often must cope Read More »
The Effects Of Resource Scarcity On The Ideal Female Body Size
When it comes to women’s body ideals, is it true that thin is in? Or is shapely sexy? The answer to this question varies considerably across cultures. Although ultra-thin female models are Read More »
Author: Sarah E. Hill, Danielle DelPriore, Christopher D. Rodeheffer, Max Butterfield
Contributor: eb™ Research Team
Planning Under Paucity: Responses To Resource Scarcity Threats Depend On Childhood Environments
Financial planning is pervasive in consumers’ lives. Not only does it impact how we spend money in our everyday lives, but it also has a profound effect on wealth accumulation and retirement Read More »
The Product To Space Ratio Effect: How Store Density Influences Perceptions Of Scarcity And Product
Past research has shown that consumers use cues in the retail environment when making inferences about the properties of a product (Zeithaml 1988). In this work, we investigate an important aspect of Read More »