Generations At The Mirror: First And Second Generation Of Turkish Consumers’ Home Country
Migrants, as well as their children, typically live in a ‘hyperethnicized’ world. Institutional pressures coming from the outside— the dominant society as well as the ethnic communities Read More »
Fiddler On The Street: How Roma Refugees Enact Host Cultural Images Of Nostalgic Otherness
Gabriela’s reflexive remark illustrates the important institutional influence of local stereotypes and attitudes about ethnic minorities on the lived experiences of migrant consumers. The Canadian Read More »
Camaraderie In Crime: Shared Self-control Decisions And Affiliation
Self-control decisions very often involve an element of both social influence and social consequence, and consumers exhibiting high levels of self-control experience greater social acceptance for a Read More »
Anticipated Sharing And Preference For Hedonic Products
Consumption situations in which people share products with others are common (Belk 2010). For example, people may share an appetizer at dinner with a friend or share household items with a roommate. Read More »
Author: Peggy J. Liu, Gavan J. Fitzsimons, James R. Bettman
Contributor: eb™ Research Team
Consuming Functional Innovations: Are Utilitarian Behaviors Enhanced Or Undermined?
A frequent practice in marketing is the introduction of products with new functionality; that is, a product is modified with attributes that afford consumers with additional opportunities for action Read More »
“So Cute I Can Eat It Up”: Priming Effects Of Cute Products On Indulgent Consumption
This research examines exposure to cute products – a previously unexplored factor that might affect the extent to which consumers engage in indulgent consumption. Companies market cute products in Read More »
Sex Hormones & Economic Decisions: The Effect Of Testosterone On Financial Risk Depends On Social
Does testosterone influence risky decisions in economic and social domains? There has been recent speculation in the media that testosterone drives risky decisions, and that the Great Recession Read More »
Author: Steven J. Stanton, O’Dhaniel Mullette-Gillman, Crystal Reeck, Kevin S. LaBar, Scott A. Huettel, Charlotte Mabe
Contributor: eb™ Research Team
Sex As Power: Attractive Women Link Sexuality And Power For Personal Gain
It is often believed that women and men differ in their approaches for exercising power, in that women in powerful positions seem more likely than men to mentor and coach (Eagly and Read More »
Author: Carlos J. Torelli, Chiraag Mittal, Kathleen D. Vohs
Contributor: eb™ Research Team
Playing The Field: The Effect Of Fertility On Women’s Desire For Variety
While considerable past research has examined variety seeking in consumer choice (e.g., Kahn 1995), the current research is the first to examine whether women’s desire for variety is influenced by Read More »
Conspicuous Consumption, Relationships And Rivals: Women’s Luxury Products As Signals To Other
A designer handbag found on the shelves of stores such as Neiman Marcus, Saks Fifth Avenue, or Nordstrom costs anywhere from several hundred to several thousand dollars. Yet an average American woman Read More »