‘I’ Versus ‘You’: Self-focus As A Mediator Of Emotion Effects On Self-control
Anecdotal evidence has suggested that behavior and consumption are related with the emotion that a person is experiencing. In deed, research on incidental or ambient emotions has discovered the Read More »
Failing To Meet The Standards: How Guilt Triggers Preferences For Unrelated Self-Improvement
Guilt has traditionally been described as a self-conscious emotion stemming from some violation of normatively held standard of behavior (Basil, Ridgeway, and Basil 2006; Heidenreich 1968) and is Read More »
The Downstream Consequences Of Incidental Emotions And Preference Inconsistent Information
Consumers are constantly exposed to information, which sometimes conflicts with current preferences. Research has shown that consumers typically resist preference-inconsistent information (e.g., Read More »
Author: DaHee Han, Nidhi Agrawal, Morgan Poor, Adam Duhachek
Contributor: eb™ Research Team
Look Who’s Talking: Linguistic Signaling In C2C And B2C Communication
Consumers and firms communicate their intentions through a variety of language uses. Instances of such language uses may be pronoun use (‘I/we will consider your complaint’), negation (‘It Read More »
When The Choosing Gets Rough: Exploring Incidental Factors That Increase Choice Difficulty
Much research has investigated how consumers make difficult choices (Luce 1998, Nowlis, Dhar and Simonson 2010). To date, choice difficulty is generally considered a fixed property of the choice set, Read More »
How Audience Factors Influence Word-of-Mouth
How does the audience shape word of mouth? What audience characteristics influence what and how people communicate? Most research on word-of-mouth has focused on its consequences, or how it Read More »
Consumer Behavior Under Severe Restriction: A Look At Differences Between Affluent And Impoverished
The field of consumer behavior has a lengthy history of examination of the processes and nuances associated with the acquisition, consumption, and dispossession of goods and services. From its very Read More »
Reward Substitution: Incentivizing Consumers To Choose Smaller Portion Sizes
In many societies, food has become abundant and calorie-rich. A pandemic of obesity has ensued, with high costs to governments, businesses, and consumers. The medical sciences’ remedy to this is Read More »
Identifying Symbols Of The Consumer Marketplace From Human Brain Activity
Consumer neuroscience seeks to understand how consumer decisions are shaped by marketing actions. Recent research, guided by formal economic models, has made rapid progress in understanding the Read More »
Linking Individual Differences In Motivational And Executive Control Neurocognition To Real World
Recent neuroscience research has generated detailed models of brain circuits involved in reward processing, decision-making, and self-control to understand may motivated behaviors, including eating Read More »