Broadcasting And Narrowcasting: How Audience Size Impacts What People Share
Does the mere number of people with whom consumers communicate impact what they talk about and share? Some conversations involve communicating with just one person (narrowcasting), whereas others Read More »
Moral Identity And Competition In A Working Class Neighborhood
An enduring finding in consumption communities and socio logical research is that consumers socially stratify themselves (Veblen 1994/1899). Bourdieu (1977, 1984) theorizes society as made up of Read More »
Consumer Negotiation And Acquisition At The Bottom Of-the-Pyramid: The Case Of Women Market Traders
Fresh food markets, whether centrally organized by governments or ad hoc in nature, provide the world’s market traders, the vast majority of whom are women, with a critical source of income. Read More »
Author: José Antonio Rosa, Shikha Upadhyaya, Srinivas Venugopal, Susan Dewey, Madhu Viswanathan
Contributor: eb™ Research Team
Profiles Of Consumer Saving: Societal Conditions And Individual Aspirations
We were interested in capturing the nuances of consumer saving behavior worldwide, among individuals in nations across a range of poverty and restriction. To do so we conducted two research Read More »
Poverty And Materialism: Are Impoverished Children More Materialistic Than Affluent Children?
Our research is the first to examine consumer values for children and adolescents from impoverished backgrounds. In study 1, we found that older adolescents (ages 16-17) from impoverished families Read More »
Consumer JDM Research In Search Of Direction: What’s Next For Consumer JDM-BDT Researchers? (My
A primary goal of “Behavioral Decision Theory” (BDT), including the significant part of BDT research published in marketing journals, has been to introduce an alternative to economic, normative Read More »
Choice Architecture, Public Policy And Consumer Research
The dictionary definition of a fellow includes: “a member of a learned society.” joining. Well, wow, what a learned society that I am It has a history dating to the first large scale models of Read More »
A Fair Chance To Know It’s Fair : A Study Of Online Communication Within The Field Of Fair Trade
The rise of ethical consumerism has contributed to that organisations increasingly include CSR policies in their business and marketing strategies. Consumers want to make more ethically based Read More »
Buying In: Socially Conscious Consumption And The Architecture Of Choice
Academics, marketers, and the general public share a growing interest in socially conscious products that claim to support (or oppose) a variety of causes and issues, from protecting the environment Read More »
A STUDY ON THE FACTORS INFLUENCING THE PERCEPTION OF ETHICAL BRANDING AMONG GENERATION Y CONSUMERS
As Malaysia strives to achieve the developed nation status in 2020, the society is naturally becoming more sophisticated. They have become more conscious and concerned about what they consume as well Read More »