Towards A Model Of Conscientious Corporate Brands: A Canadian Study
Purpose This paper attempts to validate a conceptual model for Conscientious Corporate Brands (CCB) by exploring environmental and climate change issues together with perceptions of the internal and Read More »
Author: David Hutchinson
Contributor: Tore Mysen, Goran Svensson, Jang Singh eb™ Research Team
Regimes Of Ethical Value? Landscape, Race And Representation In The Canadian Diamond Industry
Canadian diamonds are marketed as ethical alternatives to notorious blood diamonds. This paper analyzes the specific matrices through which ethical consumption as a discourse is being mobilized to Read More »
Investigation Of The Consumers' Preferences About Effective Criteria In Brand Positioning: Conjoint
It is evident that in the current world of business anybody has recognized the importance of choosing the appropriate brand for the products and presented service in the field of marketing. Read More »
Author: Afshin Ghasemi, Abdolhadi Darzianazizi, Mohammad mosavi majd
Contributor: eb™ Research Team
A New Model Of Living The Brand, The Emergence And Impact Of Brand Value Aligned Behaviour In
The purpose of this research undertaking has been to fundamentally look at brand-value orientation of social banks. The Project has specifically addressed the question how brand value aligned Read More »
Ensuring Fair Wages And Ethical Consumption Through The Determination Of Minimum Acceptable Payment
Fair Trade is a trading partnership, based on dialogue, transparency and respect, that seeks greater equity in international trade. It contributes to sustainable development by offering better Read More »
Author: Cristian Elena Raluca, Alin-Cristian Joita, Mihaela Dârzan, Sorina Costache
Contributor: eb™ Research Team
Strategically Leveraging Corporate Social Responsibility To The Benefit Of Company And Society: A
While corporate social responsibility (CSR) is changing the rules of branding, it is unclear how. As a result, practitioners are left in a state of confusion when having to decide on how to tackle Read More »
Author: Christine Vallaster, Adam Lindgreen, François Maon
Contributor: eb™ Research Team
Commercialization Formulas Of The Responsible Tourism In Spain: Reality And Trends
This communication tries to analyze formulas of commercialization of the responsible tourism in Spain. Real and current cases of experiences are established, and, from the lines of analysis and Read More »
Author: Joan Francesc Fondevila Gascón, Anna Soliguer Guix
Contributor: eb™ Research Team
Entrepreneurial Identity Construction - What Does Existing Literature Tell Us?
Objectives. Research in entrepreneurship education maps the competencies, skills and knowledge necessary for entrepreneurship (Bager 2011; Jones 2010; Mwasalwiba 2010; Sánchez 2011), exploring Read More »
Author: Susanne Ollila , Karen Williams Middleton, Anne Donnellon
Contributor: eb™ Research Team
THE ENCOUNTER BETWEEN SERVICES PROVIDERS AND POOR CUSTOMERS
“Services for the poor are poor services” (Richard Titmuss) The twenty-first century has been labeled The Service Age. It seems that the traditional role of family and community in meeting Read More »
EXTENDED PERFORMANCE SATISFACTION INDEX - STANDARDIZED MEASURE OF COMPANY SUCCESS OR PROSPERITY OF
For more than 15 years, in a certain countries exists a several procedure of calculating the satisfaction index so that their comparison is possible – of course, depend on fact of standardized Read More »