On The Automatic Effects Of Advertising: The Uncontrollability Of Evaluative Conditioning Effects
Changing brand attitudes by pairing brands with affective stimuli is called evaluative conditioning (EC). EC is defined as the change in liking of conditioned stimuli or brands (CS) caused by their Read More »
Investigating Deliberative And Spontaneous Inferences As Outcomes Of Associative Learning With High
In his insightful theoretical critique, De Houwer (2007) advocates an effects-based perspective regarding the meaning of evaluative conditioning (EC): evaluative conditioning can be defined as an Read More »
Author: Bryan Gibson, Chris T. Allen, Douglas R. Ewing, Frank R. Kardes, Christopher Redker
Contributor: eb™ Research Team
The Impact Of Comparisons With Others On Creativity Outcomes
From scrapbooking to gift designing, from online co-creation (e.g., “My Starbucks Idea”) to customization (e.g., NikeID customization service), people often undertake the role of designer. The Read More »
Towards Understanding Creative Ingenuity In Dire Situations
From deadly natural disasters to terrorism and wars to violent crimes, today’s 24/7 media constantly exposes us to information that makes our own mortality salient. At times, we may even be quite Read More »
The Light Side Of Creativity: An Honesty Mindset Can Boost Creativity
Considerable consumer research has established that a critical area of study is the investigation of contextual factors that enable consumers to be creative (e.g., Moreau and Dahl 2005). Alarmingly, Read More »
Heart Versus Head: Examining Differential Effects Of Empathy Versus Perspective Taking On Creative
The extant literature in product innovation and creativity has treated the constructs of empathy and perspective taking interchangeably (e.g., Dahl et al. 1999). Yet, recent literature suggests they Read More »
Psychological Risk Aggregation: Selling Products Of Uncertain Qualities With Probabilistic
Companies often market products of uncertain qualities with probabilistic promotions (e.g., 50% chance of getting 15% off; 50% chance of getting 45% off). A product provides uncertain qualities to Read More »
The Role Of Cognition In Uncertainty Aversion: When Less Thought Leads To More Rational Choices
Human beings often strive to be rational and consistent in their decision making. As a result, a great deal of academic research has been devoted to understanding the decision strategies that promote Read More »
The Influence Of Framing On Willingness To Pay As An Explanation Of The Uncertainty Effect
Gneezy, List, and Wu (2006) documented the intriguing uncertainty effect (UE) where risky prospects are valued less than their worst outcome. For example, people are willing to pay an average of $26 Read More »
The Influence Of Pride Diagnosticity On Self-Control
Pride is a self-conscious emotion shown to generate appraisals of increased self-worth, which can have a diametric influence on self-control efforts. In some instances, pride’s increased self-worth Read More »
Author: Anthony Salerno, Juliano Laran, Chris A. Janiszewski
Contributor: eb™ Research Team