Imago Animi Sermo Est – Speech Is The Mirror Of The Mind: The Effect Of Vocal Expression On
The marketplace affords consumers different modes by which to express their preference. These include, but are not limited to, pressing a button, noting something on paper, and vocal expressions. New Read More »
Author: Anne-Kathrin Klesse, Jonathan Levav, Caroline Goukens
Contributor: eb™ Research Team
One Of Each: Variety Seeking To Avoid Choice Difficulty
When consumers are faced with a choice conflict from information overload, they use heuristics and non-compensatory choice processes, such as elimination-by-aspects and conjuctive models, to reduce Read More »
On Metacognition And Culture
Metacognitive experiences have an important impact on judgment and decision-making. How difficult information is to process, for example, influences liking (Reber, Winkielman, and Schwarz, 1998), Read More »
Thinking That Choices Reflect The Self Leads To Maximizing Behavior
Consumers must often employ one of two goals when making choices. They can satisfice and seek any option that meets some minimum standard, or they can maximize and attempt to find the best possible Read More »
Living In A Material World: The Role Of Materialism In Consumer Confidence & Well-Being
In 2008, America entered its worst recession since the Great Depression. Two perspectives were offered as the proper response to lead the country out of that state: the recovery perspective and the Read More »
When The Going Gets Tough The Materialistic Go Shopping: Materialism And Consumption Response To
Recent consumer research has examined the influence of existential insecurity on a variety of consumption-related behaviors. Drawing upon Terror Management Theory, this research suggests that in Read More »
Social Stratification And The Materialism Label: The Retention Of Racial Inequities Between Black
We begin from the observation that, in English-speaking societies, “materialistic” is an epithet. The moral polarity that results – materialism (sin) versus spirituality (virtue) – is clearly Read More »
Materialism And Well-Being Among Consumers Of Three Asian Subcultures: The Effects Of Religion And
Studies on the relationship between materialism and life satisfaction have produced contradictory findings across cultural settings. There is little theory to suggest the reason(s) materialism is Read More »
Hardening My Heart: Persuasion Knowledge And Emotion Regulation
Consumers do not passively process marketing influence attempts, but rather use persuasion schemas to interpret, resist, and reject persuasion (Campbell and Kirmani 2000; Friestad and Wright 1994). Read More »
Empathy-Neglect In Embarrassment-Avoidance: Observations From An Outsider
As consumers, we often forgo opportunities to help ourselves and others in order to avoid embarrassment. Our fear of embarrassment prevents us from admitting we do not know how a product works such Read More »