Promoting Portion Downsizing By Improving Consumer Response To Percentage Cost Vs. Percentage
Marketing communication, particularly in the domain of food, frequently contains percentage information about benefit changes (e.g., 50% larger food packages) or about cost changes (e.g., 50% price Read More »
Does Reducing Nutritional Information Complexity Promote Healthier Food Choices?
The Nutritional Labeling and Education Act (NLEA) was one of the biggest efforts by policy makers to promote healthy eating among Americans. Unfortunately, it has failed to curb the obesity epidemic, Read More »
‘Does This Tax Make Me Look Fat?’: Using Stigma Inducing Labels To Decrease Unhealthy Food
Obesity and unhealthy food consumption are two of the largest public health concerns nationwide. Obesity rates have more than doubled in the past few decades. While there is debate regarding the Read More »
Author: Avni Shah, James R. Bettman, Punam Anand Keller, Peter Ubel
Contributor: eb™ Research Team
Is Self-Serving Self-Serving? Who Serves Food Shapes Self-evaluation And Eating Decisions
Eating meals that are served by someone else is commonplace: 50% of all meals are consumed away from the home, and two-thirds of Americans eat out at least every other day (Stewart, Blisard, and Read More »
Avoiding Behavioral Resistance To Diet And Exercise Messages
People are exposed to many persuasive health messages that encourage them to become healthy in different ways. For instance, some messages encourage people to eat healthy and diet, and other messages Read More »
“This Isn’t So Bad”: Assimilation, Contrast, And Self Control On Healthiness Perceptions
Assimilation and contrast effects play an important role in the way consumers make judgments (Parducci 1992; Schwarz and Bless 1992b). The order of information, in particular, may have a contextual Read More »
The Consuming City: Economic Stratification And The Glasgow Effect
This presentation will focus on the city of Glasgow (located within the central belt of Scotland) and explore the way its economic development is influenced by ideological, socio-cultural and Read More »
Controlling Consumption: The Illusiveness And Pervasiveness Of Gender Stratifications In The
In Uganda, as women become more educated and employed, and as laws are enacted to protect their rights, male economic power might be expected to erode. Ideologies, however, continue to uphold the Read More »
Viewing The Creation And Reproduction Of Racial Stratification Through Consumption: Life Histories
This research documents the racial stratification that occurs in the marketplace of America as consumer culture attains dominance in the mid-twentieth century. The history of consumer culture in the Read More »
Effects Of Geographic And Religious Stratification And Modernity In The Arab Gulf
Stratification in Qatar and UAE occurs both within these nations and between these nations as well as between the countries of origin of its non-citizen residents who make up 80 to 85 percent of Read More »