Implementing Intuitive Decisions
Deliberative decision strategies have historically been considered the surest path to sound decisions, but recent evidence suggests that intuitive strategies may be equally effective. By relying upon Read More »
Factionalized Fatshionistas: Dynamics Within Collectives Of Stigmatized Consumers Engaged In
Consumer researchers have typically studied stigmatized consumers as individuals facing powerlessness, constrained product choices, discrimination in customer service, and higher risk in market Read More »
The End Of Stigma? Understanding The Dynamics Of Legitimization In The Context Of TV Series
This research focuses on the consumption practices and meanings associated with television series. Specifically, we investigate the tensions in consumer narratives arising from traditionally Read More »
Author: Stephanie Feiereisen, Dina Rasolofoarison, Kristine de Valck, Julien Schmitt
Contributor: eb™ Research Team
Stigma And Accommodation To Consumption Loss
Stigma is a known impediment to identity expression and identity work (Goffman, 1963; Snow and Anderson, 1987). By examining four discontinued television (TV) series varying in cultural stigma Read More »
Squeezed: Effects Of Constraint On Consumer Planning
This research investigates the relationship between different types of consumer planning and resource constraint. The connection between resource constraint and planning has been acknowledged in Read More »
Financial Constraint Induces A Shift Toward Material Versus Experiential Purchases Through Long
As people try to spend their money in ways that maximize their happiness, they need to trade off investments in experiential versus material purchases. Past research has shown that money allocated to Read More »
From Intuition To Insolvency: Intuitive Decision Makers End Up More Financial Constrained
People shape their lives through the decisions that they make. Whether these choices produce beneficial or detrimental outcomes for the decision maker largely depends on the decision process itself. Read More »
Loosing Vs. Gaining Control: Enhancing Feelings Of Control Reduces Present Bias
Consumers regularly make decisions about the timing of their consumption. For instance, they decide how fast to ship an online purchase, when to take vacations, or when to make a large purchase. Read More »
Author: Kelly (Kiyeon) Lee, Selin A. Malkoc, Derek D. Rucker
Contributor: eb™ Research Team
Making Decisions For The Future: Value Of Delayed Durables And Shrinkage In Usage Duration
Durable goods provide not only immediate benefits but also an extended stream of benefits over their usage duration. Consumers often face situations where they have to make purchase decisions for Read More »
The Fresh Start Effect: Temporal Landmarks Motivate Aspirational Behavior
The notion that renewal is possible and offers individuals an opportunity to improve themselves has long been endorsed by our culture. For example, many religious groups engage in ritual purification Read More »