From Fan To Fat?: Vicarious Losing Increases Unhealthy Eating, But Self-Affirmation Is An Effective
Sport watching is more popular than ever: 108 million Americans watched the 2013 NFL Super Bowl and 2.2 billion people watched the 2010 FIFA soccer World Cup. Using archival and experimental data, we Read More »
The Nearly Winning Effect
Prior research on goal gradient theory has shown that one’s motivational drive associated with a reward intensifies with increasing advancement toward the reward (Hull 1983). These findings raise Read More »
BYOB: Bringing Your Own Shopping Bags Leads To Indulging Yourself And The Environment
As concerns about climate change and resource availability become more central in the public discourse, the use of reusable grocery bags has been strongly promoted as an environmentally and socially Read More »
Digital Shopping: What You Need To Consider
Success in the digital shopping environment requires a deep understanding of shopper needs and the ability to effectively deliver products to consumers. The digital revolution has transformed Read More »
The Wireless Good Samaritan: Pro-social Behavior In Mobile Networks
A growing body of research on individual and group behavior in digital social networks (Borgatti et al. 2009; Eagle, Pentland, and Lazer 2009; Kossinets and Watts 2006; Lazer et al. 2009; Onnela et Read More »
So Close, Yet So Far Away: The Influence Of Temporal Distance On Mobile Promotion Redemption During
Consumers have traditionally been exposed to price promotions either before entering a store or at the moment of choice (Blattberg, Briesch, and Fox 1995). Yet, with the proliferation of consumer Read More »
Smart Phones, Bad Decisions? The Impact Of In-store Mobile Technology Use On Consumer Decisions
A critical topic of interest to marketers, in-store decision making is common for many consumers (Inman and Winer 1998). One understudied factor impacting consumer decisions are mobile technologies Read More »
The Effect Of Goal Progress Salience Cues In Effortful Consumer Domains: An Implicit Theory
Consumers are faced with a plethora of products and services that provide cues to mark progress (called goal progress salience or GPS cues). Several firms endeavor to provide indications of progress Read More »
Customized Assembly: How Does Effort Influence The Value Of To-be-assembled Products?
Consumers often invest effort by participating in the production of products. Customized product assembly, for example, involves making a series of product composition choices while investing Read More »
Earning Luckiness: The Effect Of Active Loyalty Program Membership On Consumer Predictions Of
Prior research on loyalty programs has examined how structural and motivational features affect consumer behavior within program confines (Bagchi and Li 2011; Dréze and Nunes 2009; Kivetz 2005; Read More »