The Effects Of Ambient Light On Choices Between Virtues And Vices
In most retail contexts, managers usually have flexibility in controlling the ambient light intensity. Hence, not surprisingly, stores and restaurants vary greatly in terms of ambient light intensity Read More »
Effects Of Resource Scarcity On People’s Sense Of Control
Acquisition of resources is vital for any individual’s survival and well-being. Failure to successfully harness resources from the environment is a threat and is undesirable. However, consistent Read More »
The Advertising Of Experiences: Narrative Processing And The Importance Of Consistency
The marketing literature has traditionally differentiated among products, services, and experiences (Nelson 1970, Darby and Karni 1973). Given that these types of goods differ in important Read More »
When More Than One Negative Emotion Is Elicited: How Suppressing Or Expressing One Allows The Other
An ad from an award-winning campaign for the World Wildlife Fund shows penguins rummaging through trash with the tagline “The future is man-made.” It suggests how, in the absence of human Read More »
Colour Me Morally: White And Black Products Influence Prosocial Behaviours
Television and movie characters who wear white clothes are the “good guys” and those who wear black ones are the “bad guys”. In the English language, “black-hearted” means wicked and Read More »
How Do Predictions Affect Accuracy Perceptions? The Role Of Depth Of Information Analyses
Information is key to decision-making. However, seldom do consumers have the time or the ability to interpret information. Therefore, they often rely on forecasts that analysts (e.g., market Read More »
Consumption And The Irish Recession: Tiger Tales Of Consumer Abundance And Recession
In 2007 the global financial crisis led to a collapse of the Irish economy and ended the Celtic Tiger years (1995-2007). The recession took most people by surprise, and affected Irish consumers Read More »
Anticipating Regret When Making Investments In One’s Higher Education
This paper investigates the role that anticipated regret plays in investment decisions, particularly consumer education investment decisions. Regret is an emotion that plays a powerful role in Read More »
Author: Jeffrey P. Wallman, B.J. Allen, Jeffrey B. Schmidt
Contributor: eb™ Research Team
Anticipating Variety Reduces Satiation From A Current Experience
There are many factors that influence our enjoyment and satiation from a current experience. Among them we have, the initial utility we derive from it (Coombs and Avrunin 1977), the objective Read More »
All That Glitters Is Gold: Conspicuous Sensory Consumption As A Means For Self-Worth Restoration
Sensory consumption is understood to be consumption of products or experiences that engages the senses of the consumer; a consumption experience that is processed through one or more of the five Read More »