The Inverse Power Of Praise: How Pro-Social Marketing Messages Influence Consumer Behavior
Each year companies spend billions of dollars on corporate social responsibility (CSR) programs (Luo and Bhattacharya 2009) and highlight these activities in their advertisements to establish a Read More »
Consumers’ Choice Formulation Under Risk: A Competence-Based Perspective
One of the most general approaches to studying consumer choice under risk is based on the assumption that consumer are rational value maximizers (i.e., people prefer larger over smaller expected Read More »
Service Recovery: A Status Perspective
Service recovery plays a strategic role in today’s competitive marketplace. To assure the effectiveness of service recovery, scholars have been debating whether companies should provide recovery Read More »
The Effect Of Perceived Elevation On Consumer Risk-Taking
We frequently use directional words such as “up” or “down” to talk about the concepts related to power. Sentences such as “he is at the height of his power” or “he fell from power” Read More »
Brands Status And Reverse Placebo Effects: High Status Products Inhibit Performance Despite Being
Placebo treatments have been shown to influence medication efficacy, but recently, researchers have investigated placebo effects of marketing actions. For instance, pens and wines whose labels bear a Read More »
Which Product To Retain? The Effect Of Product-Related Versus Person-Related Product Features
Owning a product and choosing a product often go hand in hand. In some cases, ownership precedes choice; consumers first acquire redundant products, like when they receive two toasters as wedding Read More »
A Cross-Cultural Study Of Price Search Decisions
Search is an important domain in consumer behavior, and yet cross-cultural differences in search decisions remain a largely unexplored topic. The present study focuses on the following research Read More »
Thank You: When And Why Expressions Of Gratitude Enhance Consumer Satisfaction And Loyalty
Gratitude is generally made known through conduct; it is an emotion with a social aspect that is incomplete without inclusion of an act of acknowledgement (Ceaser 2011). This acknowledgement is Read More »
Author: Jamie D. Hyodo, Karen Page Winterich, Margaret G. Meloy
Contributor: eb™ Research Team
Within-Category Versus Cross-Category Substitution In Food Consumption
Substitutes are goods that can replace one another by satisfying, at least partly, the same consumers’ needs (Nicholson 1998). When a desired product is not available or its price is deemed too Read More »
Author: Young Eun Huh, Carey K. Morewedge, Joachim Vosgerau
Contributor: eb™ Research Team
The Influence Of Corporate Social Responsibility Efforts On The Moral Behavior Of Consumers
Prior research has focused on firm level outcomes associated with corporate social responsibility (CSR) efforts, or a company’s activities and status related to its perceived societal or Read More »