When And Why Do Consumers Share Product Harm Information?
Consumers often encounter product harm information in different forms such as product harm crises, warnings about side effects or rumors. Cancer-causing dyes and materials used by fashion companies, Read More »
Standing Out Or Fitting In? Memory Effects Of Ad Typicality Depend On Exposure Duration
Advertisers want to create memorable ads and brands. Developing ads that stand out from the crowd of other ads – that are “atypical” – is commonly believed to be an effective strategy to Read More »
Ambiguity Seeking In Payoffs As A Source Of Consumer Patience
Consumers frequently face intertemporal choices where they must trade-off outcomes occurring at different points in time. These choices challenge consumers because they involve trading off Read More »
Consumers’ Privacy Concerns Are Relative And Malleable: Implications For Online Behavioral
Behavioral and targeted advertising promises significant gains for firms and reduce search costs and better meet consumer needs (Chen & Stallaert 2010; George & Hogendorn 2012; Yan et al. Read More »
Author: Idris Adjerid, Eyal Peer, Alessandro Acquisti, George Loewenstein
Contributor: eb™ Research Team
Product Customization Via Starting Solutions
Product customization, whereby consumers self-design their products using a seller’s mass customization (MC) interface, has the potential to provide consumers with offers that closely match their Read More »
Author: Christian Hildebrand, Andreas Herrmann, Gerald Häubl
Contributor: eb™ Research Team
Choice Utility
A basic tenet of rational choice theory is that people choose the outcome that produces the highest subjective expected utility (Savage, 1954; von Neumann and Morgenstern, 1947). Decades of research Read More »
How Brands Shape Newness Perceptions
To be successful, innovations should be perceived as novel and different from existing alternatives (Gatignon and Xuereb 1997, Henard and Szymanski 2001). The handful of studies that explored the Read More »
Author: Frank Goedertier, Kristof Geskens, Gregory S. Carpenter
Contributor: eb™ Research Team
Depletion-as-Information: The Role Of Feelings In Resource Depletion
The ego depletion model posits that the ability to exert selfcontrol relies on a limited resource of the self (Baumeister, Bratslavsky, Muraven, and Tice 1998). Consistent with this model, numerous Read More »
These Clothes Become You: Effects Of Consumption On Social-Identification
It is well-recognized that people consume in ways that establish and express their self-identities (Belk 1988; Fournier 1998; McCracken 1989). We investigated if wearing, choosing, and receiving Read More »
Impacts Of The Motivations And Antecedents Of Legacy Writing On The Consumption Of Biographic
The study highlights an emerging market – the life history business – which enables people to preserve individual and family memory. These services are developing as their target clientele – Read More »