The Dark Side Of Product Visualization: Negative Effects Of Imagery
Many websites allow consumers to upload their own pictures to the site, providing an appealing means for consumers to visualize product benefits. This is helpful in online shopping contexts and for Read More »
Tens, Hundreds Or Thousands? How Nutritional Information Numerosity Nonconsciously Affects
Obesity is a growing problem in many areas around the globe. It is particularly an issue in the United States where nearly two-thirds of the population is overweight or obese (Flegal et al., 2012). Read More »
Illusion Of Variety: Poor Readability Enhances Perceived Variety
Experiencing variety is central to our well-being (Morales et al. 2005; Rolls et al. 1981; Schwartz 2004). Given its central role, how accurate can we tell whether there is greater or smaller variety Read More »
What To Get And What To Give Up: Effectiveness Of Promotion Vs. Prevention Messages In Acquisition
In the current research, our main goal is to investigate the relative effectiveness of promotion- versus prevention-focused messages for different decision tasks and in the context of different type Read More »
Author: Tilottama G. Chowdhury, Camelia Micu, S. Ratneshwar, Eunjin Kim
Contributor: eb™ Research Team
The Role Of Visual Attention In Decision-Making: An Eye-Tracking Experiment
Bettman suggested as early as 1979 that attention may be one of the key factors that influence choice. More recently, Janiszewski et al. (2013) reported that repeated allocation of attention to a Read More »
Yes, “Touch” Matters: The Impact Of Touch On Consumer Creativity
In many product categories, consumers are integrally engaged in design of a product in order to customize it to their own needs. In such cases, the level of creativity displayed by a consumer may Read More »
“Top 10” Lists: Public Ads That Hurt The Cause
Whether trying to get people to quit smoking, exercise more often, or simply get out to vote, public service announcements (PSAs) genuinely attempt to promote societal well-being. One pervasive Read More »
Author: Kimberlee Weaver, Stefan J. Hock, Stephen M. Garcia
Contributor: eb™ Research Team
Beat Competitors Or Beat Yourself: Differential Effects Of Goal Focuses On Players’ Motivation In
Many goal strivings take place in competitive settings, and paying attention to rivalry and competitors’ performance is generally expected to elicit increased motivation from players (Deci, Betley, Read More »
We Are Not All The Same: A Typology Of Donor Identities
Research has long acknowledged the importance of identity in shaping and predicting individuals’ motivations, attitudes, and behaviors (e.g., Aaker and Akutsu 2009; Belk 1988; Oyserman 2009a, Read More »
Author: Jing Lei, Liliana Bove, Anish Nagpal, Ben Neville, Danielle Chmielewski-Raimondo
Contributor: eb™ Research Team
When Are There Too Many Women? Consumers’ Judgments Of Gender In Service Groups
Consumer researchers have identified ways in which an employee’s gender influences consumers’ perceptions (e.g., consumers’ responses to a model or spokesperson in an ad, a salesperson, an Read More »