The Role Of Benefits And Transparency In Shaping Consumers Green Perceived Value, Self-brand
Building on the literature on green consumption, this study investigates consumers perceptions of a brand's green benefits (utilitarian environmental and warm glow) and green transparency on their Read More »
Analysis Of Mediation Effect Of Country-of-origin Image On Brand Equity
Marketers are required to study consumer psyche for the development of sustainable competitive advantage over other brands. One of the most significant challenges for marketing professionals is the Read More »
Religion As Brand, An Analogy To Reconceptualize Religion
A central city square, whether imbued with tradition or modernity, becomes a stage for a large-scale gathering. Dressed in black, a group of men perform a ritualized movement, rhythmically beating Read More »
Connected Consumers' Responses To Negative Brand Actions: The Roles Of Transgression Self-relevance
Brand misdeeds abound in the marketplace, but prior research indicates that having a strong connection with a brand buffers consumers from adverse effects of brand transgressions. However, the Read More »
CORPORATE SOCIAL RESPONSIBILITY: A CONSUMER SURVEY AT THE NATIONAL ZOOLOGICAL GARDENS OF SOUTH
Globalisation and increased stakeholder pressure have compelled companies to be more creative in their pursuit of legitimacy in contemporary society. Against this background, companies are expected Read More »
Ethical Attribute And Brand Concept Congruity Enhances Brand Evaluations
Purpose This paper aims to examine to what extent congruity between ethical attributes (i.e. product attributes with positive implications for the environment, human rights, social issues and animal Read More »
Key Drivers In Enhancing Actual Purchase Of Local Brand In Saudi Arabia: Intention, Patriotism,
The study empirically investigates the important antecedents: intention, patriotism, trust, family and government support to actual purchase of local brand in Saudi Arabia. Though lot of attention is Read More »
Author: Jamal Mohammed Esmail Alekam , Amer Ahmad AlAnazi, Nik Kamariah Nik Mat, Salniza Md. Salleh , Khairi Mohamed Omar
Contributor: eb™ Research Team
An Attribution Theory Approach To Corporate Social Responsibility (CSR) Communication: Consumer
Although corporate social responsibility (CSR) appears to be mutually beneficial for companies and consumers, the modern marketplace has left both parties in vulnerable positions, with consumers Read More »
Stakeholder Ethics: Defining The Ethical Responsibilities Of Stakeholders To And For Companies
Because business ethics focuses on the ethical responsibilities of compa nies to and for their stakeholders, the impression that companies have only duties and stakeholders have only rights can Read More »
An Ethics Crisis And Corporate Failure In Food And Beverage Companies. Evidence From Zimbabwe
Lack of adherence to ethics and principles appears to have been one of the main causes of corporate financial distress around the world. A lot of unethical practices have contributed to revenue Read More »