Ethical Branding And Corporate Reputation
This paper explores the concept of ethical branding and its link to corporate reputation. Brands have traditionally been studied only as an economic construct. Brands, as a social construct, have not Read More »
CRIAÇÃO E DESENVOLVIMENTO DE UMA MARCA DE MODA COM PROPÓSITO Creation And Development Of A
Fashion is often seen as something futile, aimed at frivolous and wealthy people. However, more and more, fashion takes paths that lead to conscious consumption, to social responsibility and, above Read More »
Author: MILENA FERNANDES ALLGAYER
Contributor: ELIZETE DE AZEVEDO KREUTZ eb™ Research Team
Customers Loyalty: Does Value Co-Creation Become Indispensable For Universities?
This paper investigates the direct and indirect relationships between customers` participation in value co-creation activities (CPVCA) and their loyalty. Quantitative research approach is adopted, Read More »
Author: Ayman Mahmoud Bazzi, Alaaeddine Abbas Ali, Nehale Mostapha
Contributor: eb™ Research Team
Linking Emotional Brand Attachment And Sales Promotion To Post-Purchase Cognitive Dissonance: The
The primary objective of this research is to develop a better understanding of consumers post-purchase psychological state by examining the influence of sales promotion and emotional brand attachment Read More »
Author: Muhammad Imad Ud Din AKBAR, Bilal AHMAD, Mirza Huzaifa ASIF, Shahid Ali SIDDIQUI
Contributor: eb™ Research Team
Identification Of New Physiological Parameters For Monitoring Chronic Stress In Growing Pigs : Hair
The main objective of this thesis is to identify and study the feasibility and reliability of hair cortisol and salivary Chromogranin A (CgA) as indicators of chronic stress in growing pigs. In this Read More »
The Impact Of Westernisation On The Purchase Intention Of Cruelty-free Products: A Study Based On
Purpose – A surge in demand for ethical products, including cruelty-free products, has been well documented in recent years, with direct ramifications for businesses. This trend towards ethical Read More »
Author: Sandun Weerasekera
Contributor: Kavisha Lashindri Dodanwala eb™ Research Team
The Sustainable Development Goals: A Tipping Point For Impact Measurement?
This article proposes a holistic framework of integrated social accounting that could be adopted by all types of organizations in the social economy, as well as in other sectors. The impetus for this Read More »
Ethical Brand Impact On The Behavior Of Food Products Consumers In Rasht
This study has tried to link areas of business ethic, marketing and brand management to each other; and for the first time in Iran, it has shown that there is a relationship between ethical Read More »
Projection Of SDGs In Codes Of Ethics Case Study About Lost In Translation
The United Nations (UN) drive for sustainability culminates in a recent milestone document, Agenda 2030, which sets forth 17 Sustainable Development Goals (SDGs). Arguably, these SDGs inspire Read More »
Prospective Effects Of Food Safety Trust On Brand Evangelism: A Moderated-mediation Role Of
Background The current study integrates brand management literature with food consumption research and develops an integrative framework by combining food safety trust, consumer perceived ethicality, Read More »