The Influence Of Contrasting Values On Consumer Receptiveness To Ethical Information And Ethical
Ethical consumption is more likely when consumers are receptive to ethical product information and consider such information when making purchasing decisions. Building on communication theory, we Read More »
Author: Victoria-Sophie Osburg, Pervaiz Akhtar, Vignesh Yoganathan, Fraser McLeay
Contributor: eb™ Research Team
AN ASSESMENT OF BRAND REPUTATION AS AN ATTITUDINAL CONSTRUCT AT NIKE: A FEMALE CONSUMER PERCEPTION
Brand reputation has received the attention of many scholars and practitioners because it is central to the success of organisations of all kinds, and an intangible asset with no substitute. In the Read More »
Peripheral Scholarly Journals: From Locality To Globality
This critical literature review examines the problems faced by scholarly peripheral journals. Two categories of problems were identified. The first one refers to the deleterious effect the Read More »
Segmenting Fitness Center Customers: Leveraging Perceived Ethicality For Enhanced Loyalty, Trust,
In an era marked by a growing emphasis on business ethics and sustainability, fitness centers face a compelling need to align their practices with their members’ perceived ethical values. To Read More »
Author: Efi Tsitskari
Contributor: Katerina Paschalidou, Kostas Alexandris, Thomas Karagiorgos, Dionisios Filippou eb™ Research Team
The Role Of Ethical Marketing Issues In Consumer-Brand Relationship
This study investigated the components of ethical marketing such as product, price, place, and promotion using ethical views on the consumer-brand relationship and perceived product quality in B2C Read More »
Who Says There Is An Intention-Behaviour Gap? Assessing The Empirical Evidence Of An
The theories of reasoned action and planned behaviour (TRA/TPB) have fundamentally changed the view that attitudes directly translate into behaviour by introducing intentions as a crucial intervening Read More »
Author: Louise M. Hassan, Edward Shiu, Deirdre Shaw
Contributor: eb™ Research Team
Cosmetic Company Commitment To The International Organization For Standardization (ISO) As A
This research discusses the ISO private authority regime with a focus on the ISO 14001 series issues regarding the environmental management system at the cosmetics company The Body Shop. The aim of Read More »
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The Protection Of Fashion Shows: An Uncharted Stage
The history of fashion shows goes back more than a century, and over the years, catwalks have gone from being private sales channels for a few wealthy customers to pure entertainment shows promoted Read More »
Handcrafted Gold Jewelry. Neater Production
The purpose of this article is to present the aspects and / or impacts of the gold jewelry production through an inquiry and bibliographic review of the production processes in Colombian artisan Read More »
Author: Laura Lucía Landazábal Sanmiguel, Alejandra Rodríguez Acuña, Juliana Meneses Santa, María Camila Restrepo Pedrosa
Contributor: eb™ Research Team
What We Know About The Public Now About The Publics Level Of Concern For Farm Animal Welfare In
Population growth and rising consumption of meat, dairy, eggs and fish are forcing the world to face the intersecting challenges of how to sustainably feed a population expected to exceed 9 billion Read More »
Author: Amelia Cornish, Paul McGreevy, David Raubenheimer
Contributor: eb™ Research Team