Building Brand Loyalty In Malaysia
This chapter examines the evolving nature of brand loyalty in Malaysia’s dynamic consumer landscape. It explains how emotional branding, identity alignment, and trust shape consumers’ long-term Read More »
Author: Zainuddin Bin Zakaria, Azizul Azhan Bin Hussain
Contributor: eb™ Research Team
Event Marketing And Sponsorships
This chapter provides an in-depth analysis of event marketing and sponsorship within the Malaysian context, highlighting how global influences intersect with local cultural values to shape the Read More »
Content Marketing Strategies
This chapter will discuss in detail about content marketing strategies in Malaysia’s business environment. In the present, making content has become a phenomenon among the social media users. The Read More »
Author: Nur Syakirah Ahmad, Nurul Farhaini Binti Razali
Contributor: eb™ Research Team
Digital Marketing Trends In Malaysia
This chapter explores the evolution of digital marketing in Malaysia and examines how technological innovation, cultural diversity, and entrepreneurship converge to redefine marketing practices in Read More »
Market Segmentation In Malaysia
This chapter explores how modern Malaysian consumer behavior is being reshaped by rapid digital adoption, evolving cultural values, and post-pandemic lifestyle shifts. It examines the rise of the Read More »
Author: Zainuddin bin Zakaria, Azizul Azhan bin Hussain, Mohd Ariff bin Kamaludin
Contributor: eb™ Research Team
Decoding The Modern Malaysian Consumer
This chapter provides an in-depth exploration of how modern Malaysian consumer behavior is evolving in an era defined by digital transformation, cultural shifts, and post-pandemic adjustments. It Read More »
Increasing Student Consciousness: Teaching Advertising Through A Social Justice Lens
This exploratory study reviewed how teaching advertising and strategic communication through the lens of social justice and as an active agent to impact society influenced student perspectives. Using Read More »
PENGARUH KETIDAKSEIMBANGAN DAN KOMPLEKSITAS INFORMASI LAPORAN KEBERLANJUTAN TERHADAP NIAT PERILAKU
This study aims to investigate the effect of information imbalance and information complexity on intentions to engage in pro-environmental behavior. This research employed a 2 × 2 factorial Read More »
A Review Of Sustainable Business Models Among Italian Fashion Business Ventures
Sustainability has become the mainstream argument in public debates and its principles are increasingly incorporated at the basis of any business planning. Since the 2000’s, the private sector has Read More »
CSR Practices And Customer's Loyalty In Restaurant Industry: Moderating Role Of Gender
In today's highly competitive environment, when people are also having awareness of ethnicity of corporate sector, it is really difficult as well as compulsory for companies to maintain their Read More »