Study On Consumer Behavior Towards Hypermarket With Reference To Dmart In Ahmedabad
Consumer’s preference and requirements keeps changing and evolving with time. In earlier times, people shopped by going in various stores and comparing prices. This required a lot of effort, time Read More »
Intake Of Protein Supplements Among Gym Users – A Review Of Literature
As proportion of over-weight individuals increases due to sedentary lifestyles, the need for awareness of healthy lifestyles, especially maintaining a healthy body, is also on the rise. Due to lack Read More »
Surge Of Indian E-Commerce During Pandemic: A Future Ahead
Purpose: Purpose of this paper is to study growth of E-commerce during Covid 19 and its future ahead in context to India. Design/Methodology/ Approach: Secondary data from Indian brand Equity Read More »
An Effect Of Influencers On Gen Z In Terms Of Skin Care Products
In the era of curated feeds and #skincare goals, social media influencers hold sway over a powerful demographic: Gen Z. This research delves into the intricate web of influence, dissecting how these Read More »
Author: Maulik Shah, Anamika Ranpura, Nilharsh Patoliya
Contributor: eb™ Research Team
A Study On Users' Behavioral Intentions Towards The Adoption Of Chatbots On Online Learning
The purpose of this paper is to investigate the factors influencing users' behavioral intentions towards the adoption of chatbots on online learning platforms, employing the framework of the Read More »
Unravelling Consumer Preferences: Examining Online Podcast Service Selection In Ahmedabad City
In today’s time because of simplified podcasting software and easily available host sites Podcasting are more accessible to people and businesses. Thus, creating a podcast is more convenient now, Read More »
Author: Apeksha Chanpaneri, Vishwa Virpariya, Kalrav Vithlani
Contributor: eb™ Research Team
A Study On Social Media As A Promotional Tool For Selecting Travel Destinations By People Of
This study explores the efficacy of social media platforms as promotional tools for influencing travellers’ decisions in selecting their destinations. With the proliferation of social media usage Read More »
A Literature Review Study On Emotional Marketing And Consumer Behaviour In Indian Banking And
Emotional marketing entails forging a profound connection between consumers and a product or brand by eliciting their emotions, thereby cultivating enduring and robust affiliations. This paper Read More »
A Study On Consumer Perception With Reference To Moment Marketing In Gen-Z And Gen-Y
The study on consumer perception with reference to moment marketing in Gen-Z and Gen-Y representing the younger consumer base, exhibit distinct preferences and behaviors in their interaction with Read More »
Modern Politics In Animal Welfare: The Changing Character Of Governance Of Animal Welfare And The
Political scientists generally agree that there has been a change in the political arena of modern societies: a shift from government towards governance, a process often referred to as political Read More »
Author: Carolina Toschi Maciel, Bettina Bock, Murat Cemberci, Adnan Veysel Ertemel, Mustafa Emre Civelek
Contributor: eb™ Research Team