Ethical Brand Management: Customer Relationships And Ethical Duties
Purpose This paper seeks to explore the ethical implications of creating committed customer relationships. Design/methodology/approach The paper uses an empirical study to test a series of hypotheses Read More »
The Relationship Between Ethical Brand And Company Reputation: The Malaysian Perspective
This paper reports the initial finding on examination of the effect of product and service quality on ethical brand, which in turn may influence a company's reputation among industrial buyers that Read More »
Author: Mohammad Ziaul Hoq, Sulaiman Ali, Sharifah Faridah Syed Alwi
Contributor: eb™ Research Team
From Value-for-money To Values-for-money? Ethical Food And Policy In Europe
The paper considers how ethical food raises complex challenges for policy-makers. Looking mainly at Europe and developed countries, it suggests that the notion of ethical food is plastic, but that Read More »
Culinary Culture, Gastrobrands And Identity Myths: ‘Nigella’, An Iconic Brand In The Baking
In his perceptive and persuasive rendering of the nature of consumer society and its obsession with fame and celebrity, McCracken (2005) states that “the celebrity world is one of the most potent Read More »
The Conscious Consumer: Taking A Flexible Approach To Ethical Behaviour
This paper considers the ethical purchasing of what is described as conscious consumers. Conscious consumers remain a work in progress, and present a complex mix of behaviours; while seeking ethical Read More »
Author: Marylyn Carrigan, Isabelle Szmigin, Morven McEachern
Contributor: eb™ Research Team
The Role Of 'Ethical Brand' And Its Effect On Industrial Buyers' Responses In Malaysia
This paper reports the initial finding on examination of the effect of ‘ethical brand’on company’s reputation, which in turn may influence a brand loyalty among industrial buyers that use Read More »
Corporate Brands, The British Monarchy, And The Resource-based View Of The Firm
Drawing on the nascent literature on corporate brands, the economic theory of the resourced-based view of the firm and the extensive literature on the British Monarchy, this article examines the Read More »
Ethical Consumerism As A Key Consideration For Future Brand Strategy Development In South Africa
In the absence of sound business ethics practices in South Africa, consumers perceptions and expectations of businesses ethical behaviour will be vital determinants of market share and sustainable Read More »
Description Of The Development Of The LabVIEW Instantaneous Emissions Estimation Software For Use
This Working Paper describes the development of the current LabVIEW software programme used to extract On-Board Diagnostic (OBD) signals from vehicles. LabVIEW is a graphical programming language Read More »
Author: Edward Casey
Contributor: Donal Lennon, William Smith, David Timoney eb™ Research Team
Better (RED) Than Dead: "brand Aid", Celebrities And The New Frontier Of Development Assistance
Bono’s launch of Product (RED)™ at Davos in 2006 marks the opening of a new frontier for development aid. The advent of ‘Brand Aid’ explicitly linked to commerce, not philanthropy, Read More »