Assessing The Effects Of Socially Responsible Strategic Partnerships On Building Brand Equity Of
Research background: At present, it is critical to raise awareness on how global trends of doing business within the framework of sustainable development affect the success of each business unit, Read More »
Author: Valeriia Shcherbak
Contributor: Lyudmila Ganushchak–Efimenko, Olena Nifatova eb™ Research Team
Use Of Influencers As Impact And Ethics In Digital Advertising
With the widespread use of the Internet and social media, innovations have also emerged in the activities carried out in the field of marketing. Along with traditional media, social media channels Read More »
Consumer Ethics And Fashion Corporate Social Responsibility-Attributions Of Fashion CSR Motives And
This study examines the impact of consumer ethics on the CSR motive attributions and, the subsequent consumer perception of the firms ethicality. Data of 512 adults were collected nationwide using a Read More »
The Relationship Between Corporate Social Responsibility On Social Media And Brand Advocacy
This research study aims to investigate the relationship between corporate social responsibility (CSR)-related communication on social media and brand advocacy behavior of retail banking customers in Read More »
Author: Xu Hai
Contributor: Shijiao Huang, Nawal Abdalla Adam, Qinghua Fu, Aqeel Ahmad, Daniela Zapodeanu, Daniel Badulescu eb™ Research Team
Strategic Direction Of Information Technology On Sustainable Supply Chain Practices: Exploratory
A growing body of research emphasises sustainable supply chain management (SSCM) in contrary with limited studies exploring role of information technology (IT) in sustainable supply chain activities. Read More »
Author: Jasber Kaur, Azwani Azmi, Rogayah Abdul Majid
Contributor: eb™ Research Team
A Case Study On Brand Storytelling: Crafting Compelling Narratives To Enhance Brand Image
Brand storytelling has emerged as a powerful tool in the realm of marketing, enabling companies to connect with their audience on a deeper, emotional level. This case study delves into the Read More »
Examining The Impact Of AR (Augmented Reality) For Enhanced Customer Engagement And Decision-Making
This study attempts to measure the impact of AR (Augmented Reality) for enhanced Customer Engagement and Purchase Decision-Making with reference to cosmetic industry. The main objective of this study Read More »
The Impact Of Social Media Marketing Activities On Consumer Purchase Intention: A Structural
In today's digital landscape, social media platforms have revolutionized marketing communication strategies, offering unprecedented opportunities for brands to engage with consumers. This study Read More »
Delving Into The Profound Effect Of Leveraging A Multitude Of Sales Portals On Enhancing Client
The study aimed to explore the utilization of multiple sales channels for international business development in the Information Technology sector, focusing on Hashtechy in Ahmedabad. A key finding Read More »
Impact Of Advertisements On Consumer Behavior
In the past two decades, advertisements have become a crucial factor in shaping consumer buying behavior, driven by technological advancements and societal changes. Media communication, encompassing Read More »