Corporate Heritage Brand Identity, Customer Experience And Satisfaction: The Case Study Of John
Purpose: This research studies the relationship between corporate heritage brand identity and customer satisfaction of John Lewis Partnership (JLP) which is one of the most successful British retail Read More »
Production Diseases And Farm Animal Welfare: What Do The Public Think?
The intensification of animal production has been associated with an increased incidence of production diseases, which can negatively impact upon farm animal welfare (FAW). While there is Read More »
ONLINE ENGAGEMENT IN THE AUTOMATED AND COLLABORATIVE GAMIFICATION TRENDS
The online engagement is one of the biggest challenges in the context of digitalization. Consumers, clients, and networks are looking for their services and applications for solving their problem in Read More »
A Preliminary Strategic Marketing Framework For New Product Development
This article responds to the identified considerations and gaps in existing research on the way a new idea is transformed into a market-accepted new product. Utilizing the findings of an extensive Read More »
Author: DEMETRIS VRONTIS, LKIS THRASSOU, DORRA YAHIAOUI, HELA CHEBBI
Contributor: eb™ Research Team
A Marketing Communications Framework For Small Political Parties In Developed Countries
Purpose This research aims to undertake a business theory application into the political marketing context, examine the degree and nature of its theoretical and practical compatibility, and develop a Read More »
Author: Alkis Thrassou, Demetris Vrontis, Malcolm H.B. McDonald
Contributor: eb™ Research Team
Fashion Victim: The Impact Of Fair Trade Concerns On Clothing Choice
Fair trade is concerned with ensuring a fair price and fair working conditions for producers and suppliers, promoting equitable trading agreements. Throughout recent years fair trade has experienced Read More »
Author: DEIRDRE SHAW, GILLIAN HOGG, ELAINE WILSON, EDWARD SHUI, LOUISE HASSAN
Contributor: eb™ Research Team
New Trends In Codes Of Ethics: Czech Business Ethics Preferences By The Dawn Of COVID-19
Research background: The morality and sustainability depend upon the active engagement of all stakeholders. Businesses might have to observe minimum standards via their corporate social Read More »
Author: Radka MacGregor Pelikánová, Martin Černek, Robert Kenyon MacGregor
Contributor: eb™ Research Team
Sustainable Consumption, Consumer Protection And Sustainable Development: Unbundling Institutional
This chapter investigates the role of consumption in sustainable development and, drawing on the institutional and stakeholder theoretic models, examines its institutional implications for developing Read More »
Unequal Climate Impacts On Global Values Of Natural Capital
Ecosystems generate a wide range of benefits for humans, including some market goods as well as other benefits that are not directly reflected in market activity1. Climate change will alter the Read More »
Author: B. A. Bastien-Olvera, M. N. Conte, T. Briceno, D. Batker, J. Emmerling, M. Tavoni, F. Granella, F. C. Moore
Contributor: eb™ Research Team
Sustainable Development Goals In Ecovillages
In 2015 the Sustainable Development Goals (SDGs ) were ratified by 195 countries. To be achieved by 2030, the goals aim to transform our world by leaving no one behind. In 2017 the Global Ecovillage Read More »
Author: BOGLÁRKA RITA NAGY, ATTILA VARGA , ÁGNES SALLAY
Contributor: eb™ Research Team