Creating Closeness In Retailing: Comparing Retailers And Consumers Perspectives
This article investigates the ill understood notion of closeness in retailing. Using a qualitative study with 69 semi-structured interviews, we show how retailers as well as consumers relate to Read More »
Is The Decision Of SMEs To Establish An Online Shop Influenced By Institutional Pressure?
The aim of this paper is to investigate factors that influence the intention of an SME to launch an online shop. A PLS model is used based on the Technology Acceptance Model and is extended with Read More »
Author: Matthias Schu, Dirk Morschett, Frank Haelsig, Bernhard Swoboda
Contributor: eb™ Research Team
Active Return Management For Online Retailer
High product return rates and their associated costs pose major challenges to online retailers. We investigate whether online retailers always benefit from active return management by ana-lysing the Read More »
Author: Siham El Kihal, Christian Schulze, Bernd Skiera
Contributor: eb™ Research Team
The Influence Of Web Design And Buyer Characteristics On Browsing Behaviour
Although the effects of interactivity and personalisation tools on browsing experience has been the subject of previous research, the impact of variable levels of such features on buyers’ Read More »
How Online Stores Confuse Shoppers: Conceptual Framework And Empirical Investigation
The current research theoretically develops and empirically tests a framework of the antecedents and consequences of electronic Retail Shopper Confusion. Study one uses a projective technique to Read More »
True Or False Customer Engagement Behaviour: What Can We Learn From Customers’ Touch Point
Customers’ engagement behaviours are considered an important source of value to the company. So far, the discussion has mainly been conceptual and focused on the company’s perspective. By Read More »
How Trust Affects The Use Of Information Obtained Through Intra- And Extraorganizational
We have limited knowledge on the potential pattern similarities/ differences of trust’s role that may exist in information use obtained through intra- and extra-organizational relationships. This Read More »
Effect Of Co-production Process And Outcome On Customer Evaluative Judgments
Co-production has increased substantially over the years. Nonetheless, how co-production influences customer evaluations remains vague. As co-production entails customers’ active participation in Read More »
Author: Sandra Streukens, Sara Leroi-Werelds, Anne Merken
Contributor: eb™ Research Team
Conversion Backlash? Decision Support And Hasty Action In Consumer Product Search
Recent studies have shown that product recommendations substantially change the consumer decision process, regardless of the quality of recommendations. Specifically, consumers inspect less Read More »
Local Brands In Emerging Markets: Factors For Success
As a result of global firms´ efforts to build international brands, the foreign brand expansion into new geographies have threatened local brands´ businesses. Interestingly, some local brands have Read More »
Author: Joan Llonch, Miguel Angel López-Lomelí, Jorge Eduardo Gómez
Contributor: eb™ Research Team