I Am Strong To The Finish Cause I Eats Me Spinach! The Impact Of Ethical Claims On Consumers’
Across two studies (study 1- n=214; study 2-n=104) this article examines the efficiency of ethical advertising claims in promoting food & beverage products/ services that are simple/ Read More »
Development Of A Measurement Scale Of A Consumer’s Perception Of Corporate Social Responsibility
The main objective of this research is to develop and validate a measurement scale of a consumer’s perception of CSR using the sustainable development three-dimensional -economic, social and Read More »
Author: Alejandro Alvarado Herrera, Joaquin Aldás, Rafael Curras
Contributor: eb™ Research Team
Are Consumption Opponents The Happier People? Insights Into The Relationship Between
As the prevalence of anti-consumption practices and its relationship to personal well-being have grown, this research focuses on the anti-consumption practices of voluntary simplicity, collaborative Read More »
Author: Barbara Seegebarth, Mathias Peyer, Ingo Balderjahn, Klaus-Peter Wiedmann
Contributor: eb™ Research Team
The Facts Panel On Corporate Social And Environmental Behavior (CSEB Facts Panel): A Remedy For
This research focuses on the information asymmetries between producers and consumers with regard to corporate social and environmental behavior. Similar to the nutrition facts Panel, the authors Read More »
From Sustainable Consumption To Sustainable Practices
This study examines the sustainable practices adopted by private individuals. Ten households observation, twenty-two face-to-face interviews and three hundreds questionnaires highlight a number of Read More »
How Do Organizational Buyers Use Customer-To-Customer Information Sharing In Complex Buying?
Business focus is shifting away from tangibles towards intangibles such as skills and knowledge which makes buying difficult by complicating buyers’ information search. This paper analyzes how Read More »
A Reliance-Centered Perspective On Competitive Advantages – Which Promises Matter Most In A
The article proposes a new taxonomy and managerial approach to competitive advantages. Two central suggestions are made. First, the list of competitive advantages understood as customer advantages Read More »
Where Should Fairness Judgment Be Anchored? Fairness As A Decision Heuristic For Achieving
Achieving compliance from business partners is considered to be important for firms, yet the use of influence strategies to elicit compliance is one-sided and sometimes aggressive. Previous channel Read More »
Author: Miaomiao Zhu, Michael Kleinaltenkamp, Ingmar Geiger
Contributor: eb™ Research Team
Are Influential Buying Center Members Really Important For Industrial Purchase Decisions? Further
Existing explanatory models and related measurement methods on buying center decision-making do not suggest a differentiated consideration of the influence construct. In this paper we specify the Read More »
Author: Markus Voeth, Uta Herbst, Timo Andreas Knöpfle
Contributor: eb™ Research Team
Controllable Antecedents To Boosting Word-of-Mouth On Social Media: Empirical Evidence From Twitter
This paper examines the burst of word-of-mouth on social media(i.e., ewoM), focusing on the marketing stimuli that are controllable by marketers. Through analysis of textbased user-generated contents Read More »