An Investigation Of How Managers’ Mental Models Of Business-Consumer Interaction Influence The
The paper empirically illustrates how mental models influence how managers implement social media in their businesses. we posit that managers’ use of social media is constrained by four mental Read More »
Author: Pernille Rydén, Torsten Ringberg, Ricky Wilke
Contributor: eb™ Research Team
Fear Of Missing Out: Is Voyeurism Driving Teen Consumption Of Social Media?
This paper examines the role of voyeurism in motivating teen use of social network sites (SNS). our aim was to understand the purpose, benefits and importance of teen social monitoring activities in Read More »
The Impact Of Traditional Media On Social Media In The Financial Services Industry
In many studies the impact of social media on various brand, customer and financial performance metrics has been shown. The research question what drives social media chatter and whether a company Read More »
The Impact Of The ‘100% Natural Origin’ Claim On Consumers’ Perception Of Fragrances
Can consumer knowledge that a scent is 100% composed of natural ingredients influence sensory perception of the fragrance? In the present study, 112 participants were asked to test and evaluate a Read More »
Author: Vanessa Apaolaza, Patrick Hartmann, Cristina López, Jose M. Barrutia, Carmen Echebarria
Contributor: eb™ Research Team
Time Pressure And Time Planning In Explaining Advertising Avoidance Behavior
In this study two factors, central to time allocation theory, are identified as relevant to an understanding of television advertising avoidance behaviour: time pressure and time planning. Drawing Read More »
Suspicion Is A Heavy Armor! A Mindset Account For The Carryover Effects Of Suspicion On Unrelated
By conceptualizing suspicion as a mindset, this research investigates the carryover effects of suspicion on the processing of subsequent unrelated persuasion attempts. The first two studies provide Read More »
Author: Tina Tessitore, Maggie Geuens, Mario Pandelaere, Elizabeth Cowley
Contributor: eb™ Research Team
The Effects Of Perceived Health Claim Certainty, Manipulation Inferences And Issue Involvement On
This paper examines the effects of consumer perceptions about the level of health claim support, inferences of advertisers’ manipulative intent (IMI) and consumer health issue involvement on Read More »
Author: Fanny Dobrenova, Ralf Terlutter, Sonja Grabner-Kräuter
Contributor: eb™ Research Team
Analyzing Industrial Services From A Customer Perspective
Service-led growth is a popular but rarely reached objective among industrial companies. However, current research analyses this important strategy mainly from a supplier perspective. Instead, we Read More »
Automation, Inconvenience And Compensation: A Dynamic View On Service Productivity
The authors extend the seminal article by Rust and Huang (2012) by developing a dynamic simulation model that includes customer inconvenience during a service company’s transition from labor to Read More »
The Effects Of Competitor Orientation On Employees’ And Market Performance
This research decomposes the notion of market orientation into its three components and empirically examines the frontline employees’ and market performance of a competitor-orientated strategy in Read More »