To Brand Not To Brand Or Both? Consequences For Dual-Brand Firms
In addition to produce their own brands, dual-brand firms also supply private labels for particular retailers. Some leading Spanish brands such as Don Simón, Mahou and Carbonell, have been involved Read More »
What Drives Private Label Success? A Meta-Analytical Approach
The implementation of private labels in retailers’ assortments has tremendously increased within the last years due to private labels’ positive effect on customers’ store loyalty and store Read More »
Author: Julian Hofmann, Oliver Schnittka, Carsten Erfgen, Katharina Kersten
Contributor: eb™ Research Team
Does Too Much Disclosure About Customers Hurt Firms?
Investors, analysts, and regulators argue for greater disclosure of non-financial metrics, such as customer metrics. In contrast, managers typically complain that they are costly to report and reveal Read More »
Perceived Quality And Firm Risk: Does The Analyst Translate?
Customers’ perceptions of quality are a leading indicator of firm success and risk. Therefore, the question arises concerning how customer-based perceptions of quality are channeled to financial Read More »
Sentiment, Customer Satisfaction And Stock Returns: Higher Performance During Pessimistic Periods
Motivated by a lack of understanding for how investors’ emotional states affect their perceptions and valuations of customer satisfaction, this study employs a direct sentiment index to examine Read More »
Multidimensional Scaling Of Visual Design: An Objective Approach Of Determining Similarities
Multidimensional scaling (MDS) is a popular technique for the purpose of positioning a product/brand in the competitive space. While MDS has the advantage of transforming complex data into a Read More »
Logo Design: Examining Consumer Response To Figurativeness Across Cultures
Literature concerned with logo strategy suggests that the aesthetic appeal of brand logo significantly influences consumer reactions. The main purpose of this research is to study the influence of Read More »
Author: Joana César Machado, Leonor Vacas-De-Carvalho, Anna Torres, Michel Van De Velden, Patrício Costa
Contributor: eb™ Research Team
Children’s Brand Logo Preference: A Phonetic Symbolism Perspective
Brand logos play a particularly important role for child consumers. This study investigates children’s preference for inventive brand logos manipulated using phonetic symbolism principles. Using an Read More »
What Effect Do Competitors’ Prices Have On Demand In Fashion E-Commerce?
We empirically estimate price elasticities in the online fashion retailing industry and quantify individual components stemming from both the own-price as well as competitive effects. In contrast to Read More »
Conveying Customized Nutritional Information: Willingness-To-Pay And Consumer Segments
Nutritional labels on the food we purchase are designed to combat an increase in food related diseases. However, despite being shown to offer consumers some benefits, their influence is moderated by Read More »
Author: Benjamin Lowe, Diogo De Souza-Monteiro, Iain Fraser
Contributor: eb™ Research Team