The Impact Of Recommendation Agents’ Type Of Voice On Perceived Social Presence, Trust And
This paper aims to demonstrate the influence that recommendation agent type voice may have on consumers reactions. Through experimentation, we compare the effects of human and synthetic voice on Read More »
Maximizing Vs. Satisficing: How Do Consumers Choose?
This paper adds to the debate on whether consumers are in fact utility maximizers or satisficers by estimating two structurally comparable models on the same data set. Based on Stüttgen et al.’s Read More »
It’s Up To You! - Pay For Performance Incentive Mechanisms In Conjoint Studies
Incentive-aligned conjoint analysis is one of the core topics in recent preference measurement literature. Even though empirical evidence shows that incentives enhance predictive validity, incentive Read More »
A Finite Mixture Multinomial Probit Model For Choice Based Conjoint Analysis: A Simulation Study
In the context of conjoint choice models the use of finite mixture models to estimate and analyze segment-specific consumer preferences is well-established. However, finite mixture models usually do Read More »
Does Out-Of-Home Snacking Lead To Rational Addiction?
The rise in obesity is caused by a greater frequency of snacks consumed out-of-home and in-home. Out-of-home snacking assumes importance as our food rich environment lead us to indulge. We want to Read More »
If You Are Attractive And Fair, I’ll Do It Myself! Assessing Mass Customization Processes In The
This research analyzes the impact of different mass customization toolkits (i.e. functional, aesthetic, and supreme toolkits) and mass customization toolkit options (many vs. few) on customers’ Read More »
Author: Ursula Scholl-Grissemann, Karin Teichmann, Nicola E. Stokburger-Sauer, Benedikt Schnurr
Contributor: eb™ Research Team
Open Innovation: A Double-Edged Sword?
Innovation contests have become a widely-used open innovation instrument to gather new product ideas. This research examines positive and potential negative effects of this open innovation technique Read More »
Should I Introduce My Partner?: Exploring The Effects Of Stakeholder Cocreation On Consumers’ New
An emerging stream of research explores the effects of involving consumers during new product development. Yet, in recent years firms have started to cocreate products with multiple types of Read More »
Building An Innovation Community: An Empirical Analysis Of How To Encourage External Stakeholders
The integration of external stakeholders in firms’ NPD process has found increasing interest in business research and practice. Central to this topic are virtual innovation communities managed by Read More »
Originality: Perception And Preference
Originality appeals are ubiquitously applied in marketing campaigns. However, the effect of originality on preference is still not well understood. In a series of 3 studies, the authors examine the Read More »