Adopting A Relationship Marketing Approach In Retailing Services Context In Order To Explain
The present study aims to extend our knowledge regarding consumers’ future behaviour towards Private Label Brands (PLBs) by putting together traditionally price-related factors such as price Read More »
Author: Kalliopi Chatzipanagiotou, Spiros Gounaris, Angelos Pantouvakis
Contributor: eb™ Research Team
Buying Private Label Durable Products: Influence Of Perceived Risk And Anticipated Satisfaction
Based on the purchase of a plasma television, this present study analyses the influence of general satisfaction with private labels, perceived similarity, in terms of quality between the private Read More »
Author: Maria-Jose Miquel, Eva Caplliure, Carmen Perez, Rafael Curras
Contributor: eb™ Research Team
Private Label Alone? Consequences Of ‘Only-PL’ Assortments On Store Switching Intentions
Brand delisting refers to the removal of all items of a single brand, leading to the unavailability of the brand within a store. Recent professional publications indicate that national brand (NB) Read More »
Author: Juan Carlos Gázquez-Abad, Francisco J. Martínez-López, Irene Esteban-Millat, Juan Antonio Mondéjar-Jiménez, Francisco Rejón-Guardia
Contributor: eb™ Research Team
Improving Agent-Based Models Of Diffusion Effects
We argue that agent-based modeling, as currently practiced, suffers from two deficiencies. first, the assumptions are often unverified and, second, these assumptions may be insufficient. Deficiencies Read More »
Emergency Purchasing Situations: Implications For Consumer Decision-Making
We introduce Emergency Purchasing Situations (EPS) as a distinct buying context. EPS arise as a result of an unexpected need or timing of a need, and lead consumers to take a decision within a Read More »
Author: Benjamin Voyer, Alain Samson, Minas Kastanakis
Contributor: eb™ Research Team
Revisiting Fear Appeal Theory: A Psychological Entropy Paradigm
This article expands and reinterprets prior work on fear appeals, contending that major inconsistencies in fear appeal research may arise from the assumptions of versatility, fear centrism and Read More »
Extending Marketing’s Influence Earlier In The Development Cycle: Exploring Marketing Effects In
Marketing needs innovative approaches to show its influence at an early stage of product development. we propose an approach, building on simulation modeling, for exploring marketing effects for Read More »
Comparative Study Of The Marketing Strategies Of Local Vs. Multinational Pharmaceutical Companies
This paper looks at the marketing strategies used by the pharmaceutical companies in Lebanon, a loosely regulated highly competitive market. It provides a comparative analysis between Multinational Read More »
The Performance Of Domestic And Foreign Firms In Emerging Markets – The Moderating Role Of FDI
Foreign firms operating in emerging markets are commonly assumed to outperform their local competitors and thereby pose a serious threat to domestic firms. In most cases, the superiority of foreign Read More »
Customer Perceptions Of Service Recovery Fairness: An Empirical Investigation In The Thai Hotel
A fair recovery positively influences customer satisfaction and repatronage intentions following a service failure. While the link between perceived recovery fairness (justice) and customer Read More »
Author: Stavros Kalafatis, Jaywant Singh, Benedetta Crisafulli, Francesca Dall’Olmo Riley
Contributor: eb™ Research Team