What Makes A Video Game Hit? An Empirical Investigation Of Three Console Platforms
The video game industry is a branch of the entertainment sector that is of growing cultural and economic relevance. Some video games these days are now produced and marketed with budgets of more than Read More »
Shopping Via Smartphones – An Investigation On Selected Drivers And Consequents Of Customers’
Online shops accessible through smartphones present retailers with the challenge to create a shopping environment that effectively complements the conventional online shop. So far, research focuses Read More »
Collecting Data Via Smartphones - Exploring Ways How To Reach Respondents
The advent and increasing popularity of smartphones open up new approaches to study people and collect primary data. While market researchers are working to develop appropriate methods for collecting Read More »
Discriminant Validity Where There Should Be None: Positioning Same-Scale Items In Separated Blocks
In questionnaires, items can be presented in a randomized format (items from one scale are mixed with items from other scales) or in a grouped format (same-scale items are presented in the same Read More »
Author: Bert Weijters, Hans Baumgartner, Alain De Beuckelaer
Contributor: eb™ Research Team
Analysis The Compositional Data In Marketing Research
Abstract: The paper is devoted to the usage of constant sum scale in marketing research. These scales are popular in attitude and preference modeling. They belong to the broader group of ipsative and Read More »
Stimuli Ordering Effects In Survey Research
Although the order of survey questions as a bias on survey results has gained considerable attention, there appears to have been little interest in the effects of the order of stimuli presentation. Read More »
From Services To Product: Free-Riding On The Spillover Effects? A Study In The Telecommunication
The current research examines spillover effects from services to product with branded element. Results from a study among 136 participants have shown that customers’ attitudes towards services of a Read More »
The Influence Of Product Information On Status Consumption: The Mediating Role Of Perceived
For status conveying goods conspicuously consumed, perceived awareness of others about a product should play a key role in the purchase process. In 3 experiments we show that providing more Read More »
Author: Reza Movarrei, Olivier Trendel, Saeedeh Rezaee Vessal
Contributor: eb™ Research Team
An S-D Logic Based Communication Strategy To Inform New Zealand Women Of Zero Alcohol In Pregnancy
Effective communication of messages is integral to achieve social changes. Commonly used tools are mass media but they are expensive. Within the marketing literature there is movement towards service Read More »
Antecedents And Consequences Of Perceived Investment Value
To gain a more comprehensive view to non-institutional investment behavior, this study develops and tests a set of hypotheses linking self-congruence, risk profile and investment experience with Read More »