Clickers: Educational Applications In University Teaching
The use of information and communication technologies (ICTs) by students has been broadly studied over time. Until now, many innovations have been introduced on a continuous basis, including among Read More »
Author: Myriam Martínez Fiestas, Francisco Liébana Cabanillas, Lidya Jareño Macias
Contributor: eb™ Research Team
Business Development: Measurement And Performance
Business development tasks and processes span a growth opportunity’s planning phase and implementation phase. This exploratory study aims at clarifying and empirically verifying the business Read More »
Entrepreneurial Orientation And New Product Performance: The Moderating Role Of Formal Control
An organisation with a strong Entrepreneurial Orientation (EO) is characterised by risk-taking, innovativeness and pro-active behaviour. Prior studies have substantiated the importance of EO in Read More »
Alliance Market Orientation And New Product Performance In High-Tech Industries
Market orientation has traditionally been examined as an intra-firm concept. However, as firms often collaborate with other firms to create offerings that have superior value to customers, there is a Read More »
The Role Of Emotion In Place Attachment
The role of place attachment in influencing tourists’ environmental attitudes and pro-environmental behaviour is supported by many. Tourists tend to express stronger emotional attachment towards Read More »
An Insight Into City Branding: A Destination Brand Equity Approach
Although the development of the brand equity construct has been based on five dimensions, research on destination brand equity commonly refers to four dimensions; namely awareness, image, quality and Read More »
Author: Stella Kladou, John Kehagias, Athina Dilmperi
Contributor: eb™ Research Team
A Relationship Marketing Approach To The Online Purchase Of Tourism Products
The main goal of this paper is to develop empirical knowledge regarding the evaluation of the most important determinants of a relationship marketing approach to an online context, assuming that in Read More »
Author: Hélia Gonçalves Pereira, Paulo Rita, Maria De Fátima Salgueiro
Contributor: eb™ Research Team
Segmentation In The Tourism Sector: Using Satisfaction Prototypes
Market segmentation in tourism has been a central topic of research during decades. A general classification of segmentation is data-driven versus conceptual segmentation. The aim of our study is Read More »
Author: Lola C. Duque, Isabel Cortes-Jimenez, Carme Riera-Prunera
Contributor: eb™ Research Team
Proposed Scale To Measure Motivations For Selling Second-hand Products Online
Many people now use online reselling platforms to harness the power of the Internet to sell used products more efficiently. Little attention has been devoted to product disposal through resale and Read More »
Honey, We Have To Talk! How Shareholders React To The Design Of Product Recall Messages
Previous research showed that consumers as well as shareholders react negatively to product recalls. Research holds that adapting the recall communication to the recall specific setting helps to Read More »