“Fifty Ways To Leave Your Cell Phone”: Product Obsolescence, Product Replacement And Product
Decreasing life span and accelerated product replacement process for technological products refer to the crucial question of product relative and psychological obsolescence, raising environmental Read More »
Author: Elisabeth Robinot, Fabien Durif, Dominique Kreziak, Isabelle Prim-Allaz
Contributor: eb™ Research Team
Worse Than Bad: Predicting Inferences About Product Quality From Memory
Could brands associated with mostly negative information–those with poor reputations–be perceived as superior to unrecognized brands? A reasonable consumer should value reputation; however, it is Read More »
Small Urban Retailers: A Motivational Approach To The Spanish Case
The word “motivation” comes from the Latin word “movere” meaning “to move”. On that basis, this paper proposes a scale of measurement of the motives that move a consumer to shop in small Read More »
Author: Sandra Tena Monferrer, Juan Carlos Fandos Roig, Javier Sánchez García
Contributor: eb™ Research Team
Reward Alleviates Moral Licensing Effect
Past psychology research has found an increased tendency to act unethically after people have already behaved in an ethical way, known as moral licensing effect. In this research, we propose that Read More »
Focusing On Details Results In Tolerance: How Construal Level Theory Relates To Consumer Ethical
To get a better idea of when consumer misconduct is most likely, we relate construal level (CL) to consumers’ tolerance towards ethically questionable consumer practices. Prior research on CL and Read More »
Drivers Of Sales Innovation In Business-To-Business Firms
This paper defines the term sales innovation, offers an operationalization of the concept, and discusses antecedents of sales innovation in terms of important internal and external drivers. An Read More »
Effects Of Psychological Distance In Brand-Related Social Media Posts On Consumers’ Evaluation
This study examines the effects of temporal and spatial distance in negative online brand post narratives on consumers’ evaluations of brands. Drawing on construal level theory, the authors Read More »
The Effects Of Social-Interactive Engagement And Social Identity On Brand Love In Online Network
The aim of this study is to propose a social identity approach to consumer-brand affective relationships in online network-based communities by integrating social identity theory, experiential Read More »
Author: Maria Vernuccio, Margherita Pagani, Camilla Barbarossa, Alberto Pastore
Contributor: eb™ Research Team
Implementing Key Account Management: Key Dimensions And Outcomes
Key Account Management (KAM) has emerged as an important concept in business-to-business (B2B) marketing, yet academic research lags in this area. This study based on a review of KAM literature and Read More »
Author: Spiros Gounaris, Nektarios Tzempelikos, Michael Mcdermott
Contributor: eb™ Research Team
Explaining Consumer Brand-Related Activities On Social Media: The Role Of Self-Determination Theory
Consumers often engage in brand-related activities on social media, such as watching brand-related videos, joining brand communities, and writing brand blogs, thus affecting firms’ performances. In Read More »
Author: Alessandro M. Peluso, Lisette De Vries, Simona Romani, Peter S. H. Leeflang, Alberto Marcati
Contributor: eb™ Research Team