Conjoint And Eye-Tracking Experiments In Digital Marketing
A conjoint and a subequent eye-tracking experiment was conducted to understand how different attributes, presented in the online environment affect consumer behavior. The first study involved Read More »
Author: Vishnu Menon Ramachandran Girija, Valdimar Sigurdsson, Gordon Foxall, Hildur Einarsdottir
Contributor: eb™ Research Team
Assessing Effects On Preference For Collaborative Learning Of Millennials In The Context Of
This study explores the relationship between three independent variables (amount, social context of massively multiplayer online game play [MMOG] and motivation) and the dependent variable, Read More »
Author: Laura Salciuviene, Kelvin Lee, Veronica Erika C. Buenaventura
Contributor: eb™ Research Team
The Loop Model: Modeling Consumer Interactivity And Trust In Campaigns Coupling Simultaneous Media
Based on the responses of 498 consumers, this research simulates the LOOP Model: the consumer’s experience of interactivity and trust when interacting with campaigns simultaneously coupling Read More »
Words Fly, Documents Rest. Restfull Decision Supportive Documents For Marketing Managers. Towards A
In this paper we argue that browser based web technologies and statistical calculation webs-services have attained a degree of maturity that makes it possible to embed powerful Marketing Decision Read More »
Introducing Differential Evolution To Product Assortment Planning: Optimizing Variety And Service
Despite the longstanding recognition of the importance of product assortment planning (PAP), existing literature has failed to provide satisfactory solutions to a great deal of problems that reside Read More »
Author: Charalampos Saridakis, Stelios Tsafarakis, George Baltas
Contributor: eb™ Research Team
Multicategory Purchase Incidence With Cross Effects And Co-Incidences
We investigate cross effects of marketing variables and cross category dependences in 25 categories using data on shopping visits of a random sample of 1500 households. We focus on differences Read More »
Accelerating Innovations: When Do They Pay Off?
Accelerated innovations occur frequently, as (a) time to introduction of subsequent generations decreases; or (b) innovations diffuse faster. Although generally viewed as a chance rather than a Read More »
Author: Kai Luegger, Robert Wilken, Max Philipp Backhaus
Contributor: eb™ Research Team
Come And See What We‘ve Found: Reconsidering Uncertainty In Preannouncements
Before a firm undertakes a particular action, such as a product launch, information asymmetry and uncertainty exist about the exact details. While existing preannouncement literature views Read More »
Diminishing Returns To New Product Announcements: How The Past Shapes Investors’ Expectations Of
As firms’ innovation activity increases, investors’ expectations of firms’ future innovative output also increase. How do these expectations form and what is their impact on investor reactions Read More »
I Feel Attached: Motivation And Tourists’ Emotions As Antecedents Of Place Attachment
Brand attachment remains relatively unexplored in the context of place brands. The main purpose of this study is to test a conceptual model linking two important antecedents of attachment, motivation Read More »
Author: Girish Prayag, Sameer Hosany, Isabella Soscia
Contributor: eb™ Research Team