SME CSR And Performance: The Moderating Role Of Stakeholder Salience
This paper focuses on the relationship between Corporate Social Responsibility (CSR) actions and firm performance investigating the moderation effect of the salience each stakeholder who benefits Read More »
Do CSR Enhance Premium Customer Preference And Loyalty? An Empirical Study
This study investigates how perceptions associated with corporate social responsibility (CSR) initiatives influence customers’ preference and loyalty in a controversial consumer market. We use of Read More »
Author: Matthew Liu, Ipkin Wong, Rongwei Chu, Ting-Hsiang Tseng
Contributor: eb™ Research Team
Breathing Down Your Neck - The Impact Of Queues On Customers Using A Service
Queues are ubiquitous phenomena in many service industries. While a rich body of research in this field focuses on queues from a waiting perspective, the purpose of this paper is to investigate what Read More »
Antecedent And Consequences Of Positive Word Of Mouth From WOM Sender’s Perspective: A Conceptual
This paper outlines a conceptual framework of the antecedent and consequences of offline positive word of mouth (P-WOM) from the WOM sender’s perspective, as the effect of WOM on WOM’s sender is Read More »
Why Dissatisfied Customers Buy Again? The Role Of Self-Attribution
This paper examines the influence of service dissatisfaction on repurchase intentions and the moderating effect of self-attribution. First, we examine the influence of service performance on service Read More »
Author: Stefanie Paluch, Andreas Kessenbrock, Soeren Koecher
Contributor: eb™ Research Team
Don´t Try Harder: Using Customer Inoculation To Build Resistance Against Service Failures
Capitalizing on a large-scale field experimental data set involving 1254 airline customers, this study introduces customer inoculation as a proactive strategy for mitigating negative consequences of Read More »
Should Charities Touch The Heart Or The Mind? The Impact Of People’s Self-Monitoring
This research extents our understanding of the relationship between self-monitoring and the effectiveness of emotional versus informational advertisements. More specifically, this relationship is Read More »
The Weight Of Product Attributes On Longitudinal Satisfaction For New And Long-Term Consumers
Research on longitudinal satisfaction demonstrates that the weight of product attributes on satisfaction shift over time. However, existing literature lacks an understanding of the intervening Read More »
Author: Ying Yu, Fengjie Jing, Bang Nguyen, Junsong Chen
Contributor: eb™ Research Team
Session Third Party Reviews, Hedonic Evaluation And Price Premium. Are All Consumers Alike?
We analyse the different effects that TPRs have on consumers’ hedonic evaluation of wines and the willingness to pay a higher price above their common price range. Through a wine tasting Read More »
Author: Santiago Gonzalez-Hernando, Víctor Iglesias-Argüelles, Celina González-Mieres
Contributor: eb™ Research Team
The Role Of I And D-Curiosity To Start Smoking And Its Consequences
Curiosity plays an important role in smoking initiation. The present paper demonstrates that individuals can be I-curious (interest-driven) to start smoking and/or D-curious (deprivation-driven) to Read More »