Psychological Distance Of Consumers’ Selves: Reality Vs. Ideals
Consumers’ ideal self-concepts are rather hypothetical and related to the future as compared to actual self-concepts which are experienced in the here and now. Thus, the ideal self-concept may be Read More »
Author: Lucia Malär, Bettina Nyffenegger, Daniela Herzog, Lisa Schürmann
Contributor: eb™ Research Team
The Safety Of (status) Objects: An Investigation Of How Status Consumption Buffers Existential
This project contributes to the literature on the consequences of materialism. In particular, two studies are reported that suggest that materialistic consumers buffer their existential insecurity Read More »
Stereotypes, Cognitive Performance, And Implicit Discrimination Of Elderly Consumers
Population aging will have a fundamental impact on the economy and society over the coming decades. But how are elderly people viewed by society? Age stereotypes can work as primes, having a Read More »
Author: Andrea Gröppel-Klein, Thomas Linden, Anja Spilski, Christian Weins
Contributor: eb™ Research Team
I Want You To Open My Letter: Effects Of Uncommon Envelope Formats And Materials
The challenge for direct mailings is to get opened by the receiver since a huge number of direct mail ends up in the trash bin without being read. Uncommon envelope formats and materials might be Read More »
“Good” Versus “Popular Taste” Appeals And Their Importance In Driving Consumer’s Product
Despite the fact that expert judgments play a critical role in aesthetic consumption decisions, no final answer has been given to the question if knowing what experts consider regarding meeting good Read More »
Sharing Sensations: Effect On Product Evaluation
Humans, as social beings, are motivated to create a shared reality with others in terms of beliefs, emotions, or inner states. This desire is related to the “saying-is-believing” effect, which Read More »
Author: Inés López, Salvador Ruiz De Maya, Sarah Moore
Contributor: eb™ Research Team
Understanding The Adoption Timing Of A Loyalty Program Among Business Customers: The Role Of
Loyalty programs (LPs) are a popular instrument to build profitable relationships, and achieving a successful LP launch critically depends on a firm’s ability to obtain the deepest penetration and Read More »
Author: F. Javier Sesé, Manfred Krafft, Kalyan Raman, Vijay Viswanathan
Contributor: eb™ Research Team
The Antecedents And Effects Of Information Technology Usage On Trade Show Performance
The advancements in information technology have raised concerns about the future of trade shows as a marketing tool. Whilst these advancements present threats and opportunities, research examining Read More »
Author: Jaywant Singh, Paurav Shukla, Charles Blankson
Contributor: eb™ Research Team
Stock Market Reactions To Technology Licensing Contracts
Technology licensing consists of licensees buying technology usage rights from licensors, often in the form of patents, copyrights, and trademarks. This market amounted to about US$173.4 billion in Read More »
How Relationship Conditions Affect Suppliers’ Resource Inputs
For buyer-seller relationships to allow for effective transmission and integration of resources, and for value creation, each partner needs to invest in the relationship and needs to make it easy for Read More »