DEMYSTIFYING EXCLUSION FROM AN INCLUSIVE LIFESTYLE: The Case Of Surf Industry Branding
Purpose: This thesis seeks to understand how branding by actors affiliated with a particular industry, i.e. surfing, enact social inclusion or exclusion. Methodology: Empirical data is based on Read More »
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UNESCO’s Tangible And Intangible Cultural heritage: Sustainable Development Perspectives
The United Nations Educational, Scientific and Cultural Organization (UNESCO) 2003 Convention for the Safeguarding of the Intangible Cultural Heritage has not only introduced a conceptual and Read More »
From CSR To CSI: Analysing Consumers Hostile Responses To Branding Initiatives In Social
Purpose - The paper analyses consumers hostile responses and 'creative re-interpretation of a proactive Corporate Social Responsibility (CSR) brand communication campaign on social media by a leading Read More »
Author: Agostino Vollero, Maria Palazzo, Alfonso Siano, Pantea Foroudi
Contributor: eb™ Research Team
Either You Control Social Media Or Social Media Controls You : A Multi-paradigmatic Approach To
Social media has created new ways to engage in social interaction. Notwithstanding its positive impact, researchers have warned that excessive social media use undermines personal well-being. Apart Read More »
The Magic Of Ethical Brands: Interpassivity And The Thievish Joy Of Delegated Consumption
Over the past 20 years, ethical brands have risen to prominence. The prevailing discourse implies that this trend has emerged as a result of consumers wanting to make a difference through their Read More »
Consumer Perception Of Global Branded Products Quality
The brand plays the key part in consumer decision-making on products, and it is crucially important to both producer and consumer. The long-term globalization process has significantly influenced Read More »
Mainstreaming Of The Sustainable Development Goals In The Mediterranean: Integration Into Policies
In the context of the implementation of the 2030 Agenda for Sustainable Development, which encompasses the Sustainable Development Goals (SDGs),mainstreaming means the landing of the Agenda at the Read More »
Author: Hamid EL BILALI, Roberto CAPONE, Francesco BOTTALICO, Giovanni OTTOMANOPALMISANO, Gianluigi CARDONE
Contributor: eb™ Research Team
Manifestation Of Corporate Social Responsibility In Multinational Organizations : Case Study
Nowadays CSR is very critical concept to businesses in every industry and around the world. It affects almost everything companies do. Companies are spreading to international market more easily, Read More »
Customer Churn: A Study Of Factors Affecting Customer Churn Using Machine Learning
Customer churn is one of the principal issues in the Telecommunications Industry. Clients massively change their specialist co-ops within the limited ability to focus time. Client Churn implies lost Read More »
The Influence Of The Social Net On Consumer Trust Of Companies
The overall aim of this research is to explore the potential influence of the mechanisms of the social net on consumer trust of companies. The research seeks to investigate the connection between the Read More »