Millionaires On Instagram: Millennials’ Display Of Experiential Luxury And Personal Branding
Modern luxury research draws upon the concept of conspicuous consumption, the act of publicly displaying luxury goods as a means of showing-off one’s wealth (Veblen, 1899). Millennials are Read More »
Both Good From Afar…and Far From Good? Mental Representation Changes Consumer Preference For
There is widespread agreement that firms and brands benefit from fostering a reputation for innovativeness. For example, past research has documented a variety of ways in which a reputation for Read More »
Two-by-Two: Categorical Thinking About Continuous Bivariate Data
Most variables that companies care about are continuous in nature, but they are often analyzed categorically. For instance, consider Rogers’ (1962) innovation adoption curve, one of the most Read More »
How Mortality Salience Shapes Consumers’ Responses To Brands
Consumers are frequently exposed to death-related information (e.g., news about terrorist attacks, natural disasters), which may make their mortality salient (MS; Greenberg et al. 1990). Yet, the Read More »
Author: Polina Landgraf, Antonios Stamatogiannakis, Haiyang Yang
Contributor: eb™ Research Team
Taking A Leaf Out Of My Review: The Asymmetrical Link Between Linguistic Similarity And Attitude
Firms and research have recognized the importance of investigating what makes WOM persuasive (e.g., Homburg, Ehm, and Artz 2015; Rosario et al. 2016). In particular, several studies have suggested Read More »
Cueing Backwards: Attention Processes In Multi-Attribute Choices
Marketers are naturally interested in biasing purchase decision in their favor. This can either be achieved bottom-up, biasing the choice between different alternatives, or top-down, influencing the Read More »
Author: Antonia Krefeld-Schwalb, Agnes Scholz, Ursa Bernardic, Benjamin Scheibehenne
Contributor: eb™ Research Team
Narrative Transportation And Cognitive Responses: The Other Side Of The Story
Narrative transportation is the sensation of being physically relocated (“transported”) into a story (Green and Brock 2000). Narrative transportation is posited to robustly and positively affect Read More »
Why Is 1 Out Of 20 Riskier Than 5%? Effect Of Representing Unlikely Events As Frequency Versus
Consider two individuals contemplating the purchase of a new laptop computer. Both are interested in the same specific brand and model. While one individual comes across a product review stating that Read More »
Just Let The “New Me” Do It: How Anticipated Temporal Landmarks Cause Procrastination
Moments that elicit feelings of a “fresh start” have been shown to spur goal initiation. However, successful goal pursuit requires not only goal initiation but also persistent effort investment Read More »
Author: Minjung Koo, Hengchen Dai, Camilla Eunyoung Song, Ke Michael Mai
Contributor: eb™ Research Team
Social Sharing Of Negative Emotions In Virtual Travel Communities
Virtual communities offer a social environment in which several emotional processes take place. After a collective emotional event, such as a terrorist attack, these communities can provide Read More »