NZ Customers' Perceptions Of Brand Trust And Trusted Brand Endorsements
The purpose of this research is to understand NZ customers perceptions of brand trust and trusted brand endorsements. Readers Digest (RD) is a U.S. based magazine with one of the highest monthly Read More »
The Influence Of NGOs On The Strategy Process In Conflict Zones : An Institutional Theoretical
The strategy process of a firm has been identified as an important area in the field of strategic management. It has been argued that understanding the process of how strategy is generated and Read More »
IMPORTANT REFERENTS AND POST-MATERIALIST VALUES GUIDE INTENTIONS TO BOYCOTT
Introduction: Although boycotting campaigns have been recently increasing, limited academic research has been focused on the antecedents of consumers’ participation. Research objective and tasks: Read More »
The Assessment Of Previous Relationships With Offerors Vs Their Perception As Initiators Of The
The article aims to determine the significance of purchasers assessments of previous relationships with offerors towards the way offerors are perceived as initiators of prosumer activity. It is of a Read More »
The Origins And Development Of Judicial Tenure 'During Good Behavior' To 1485 Behavior' To 1485
Judicial tenure, the terms by which a judge holds office, has been touted as one of the key pillars of judicial independence from oppressive executive power. Judicial tenure during good behaviour ( Read More »
A STUDY AND COMPARISON OF ETHICAL CODES FOR INFORMATION TECHNOLOGY PROFESSIONALS
Ethics for information technology professionals is a concern for many in our society. Even though many unethical activities occur with the use of technology, technology is a driving force in our Read More »
The Slippery Slope Of Green Consumption: The Nonlinear Effects Of Social Class
As environmental issues grow increasingly acute, more research is needed to understand the impact of individuals’ behaviors on sustainability. Given that green consumption can reflect status Read More »
How Do Consumers React To Anthropomorphized Brand Alliance? Applying Interpersonal Expectations To
Brand alliance refers to the cooperative marketing activities between two or more brands aimed at achieving a common objective, including co-branding, co-marketing, joint branding, and jointing Read More »
Can’t Take The Heat? Randomized Field Experiments In Household Electricity Consumption
In residential electricity consumption, informational interventions such as in-home displays and social-comparisons have been shown to increase the salience of price changes{Jessoe, 2014 #3} (Jessoe Read More »
Author: Jesse Burkhardt, Praveen K. Kopalle, Kenneth Gillingham
Contributor: eb™ Research Team
The Circular Economy: A Broader Perspective For Rural Areas
The circular economy refers to a development strategy that allows economic growth by optimising the use of natural resources, minimising environmental pressures, transforming supply chains and Read More »
Author: Giovanni Quaranta
Contributor: Rosanna Salvia, Zacharoula S. Andreopoulou eb™ Research Team