VISUAL IDENTITY SOURCES FOR ROMANIA'S COUNTRY BRAND
This doctoral research aims to evaluate the potential of using visual elements from the national heritage and baggage, their symbolic value, the messages they convey, and their usefulness - seen Read More »
Evolution Of Business Ethics
In the present article, a meta-analysis on the subject of business ethics is proposed. The issue has been a field of interest since the beginning of the early commerce forms, when the bartering was Read More »
Strategi Brand Affect Terhadap Brand Loyalty Yang Dipengaruhi Social Media Marketing Dan Trust Pada
This study aims to determine and analyze empirically the effect of social media marketing and trust on brand affect and brand loyalty at Bank BNI Syariah Surakarta Branch. This research was conducted Read More »
Sustainability Of Indonesian Islamic Banking In Terms Of Corporate Ethical Identity And Corporate
This study empirically aims to analyse the strengthening of corporate identity and governance performance on the sustainability of Islamic banking in Indonesia, the influence of corporate identity Read More »
Lights On! Worker And Social Cooperatives Tackling Undeclared Work
Undeclared work is a predominant form of informal work where work is explicitly hidden, even if there are laws in the country that might recognize it, while informal work also includes economic Read More »
Placing An Ethical Brand: The Fairtrade Towns Movement
This study explores the relatively new potential of places to ethically enhance their branding through accreditation under the Fairtrade Towns (FTT) scheme. It presents insights from a qualitative Read More »
INFLUENCE OF SERVICE QUALITY AND TRUST IN SPREADING POSITIVE WOM AND INCREASING LOYALTY OF A
Service quality enhancement is crucial for any business entity. Understanding the service quality gaps helps in improving the customer service. Good customer service quality is essential for enhanced Read More »
Care, Ethics, And Social Enterprise Meet Global Café Culture
Melbourne has become a striking gastronomic metropolis, known for one of the world’s most acclaimed coffee cultures and an artfully aestheticized, hipster-friendly café scene. The city is also Read More »
Monsters Look Different In The Light: Generation Z And Fourth Wave Feminism: An Ethnodrama
This poststructural feminist study troubled historical feminist erasure and non-linear history in language and human perceptions to frame the analysis of fourth wave feminism through the lens of Read More »
The Impact Of Perceived Corporate Social Responsibility On Brand Advocacy: The Mediating Role Of
The aim of this paper is to examine the influence of customer perceptions of corporate social responsibility (CSR) on online brand advocacy (OBA)through the mediating role of brand love. Using Read More »