Deprivation Of Control And The Phonetic Appeal Of Brand Names
People must often respond to control threats of different nature in their daily lives: mundane (e.g., stockout) or tragic (e.g., natural disaster), negative (e.g., flight delay) or positive (e.g., Read More »
Enhancing Perceptions Toward In-Home Artificial Intelligence Devices Through Trust:
In a world of connected devices and technology, consumers are opening their homes to artificial intelligence (AI) devices, such as Google Home, Amazon Echo and HomePod. These devices are changing the Read More »
Increasing Consumption Of Larger Product Sizes Through Symbolic Congruity: Size Label Color And
In product packaging, size labels provide semantic information indicating the relative magnitude of a product, and color influences consumer perceptions in both physical and physiological ways (i.e., Read More »
The Impact Of Product Type On Disposal Intentions
Despite early suggestions that product characteristics might play a significant role at the stage of disposition (Jacoby, Berning, and Dietvorst 1977), extant research focused largely on the impact Read More »
Boomerang Effect: How Sustainable Disposal Options Spur Green Consumers To Overconsume
One co-author’s mother cheerily donates her clothing to a local charity and revels in her quarterly yard sales. She reports her deep affinity for the environment and avoidance of waste, akin to the Read More »
Corporate Social Responsibility And Dishonest Consumer Behavior
Increasingly, organizations are proclaiming their values by taking stands on controversial social issues. These actions often take the form of corporate social responsibility (CSR). However, little Read More »
Parallel Practices Of Visual Domination And Subversion
Volunteer tourism is seen as a form of good will tourism (Sin 2009), appealing to those who want to make a difference whilst travelling. Despite growing scrutiny over this utopian framing of Read More »
Author: Veronika Kadomskaia, Angela Gracia B. Cruz, Jan Brace-Govan
Contributor: eb™ Research Team
When Do People Learn More From Others’ Prosocial Behavior? A Meta-Analysis Of Prosocial Modeling
Prosocial behavior is contagious, such that prior work has shown people (across all ages) rely on social examples –whether and what others contribute – as guides of their own prosocial decisions. Read More »
Author: Haesung Annie Jung, Eunjin Seo, Marlone D. Henderson, Erika Patall, Eunjoo Han
Contributor: eb™ Research Team
Effortful But Valuable: How Perceptions Of Effort Affect Charitable Gift Choice And Valuations Of
There has been a recent trend in charitable giving, in which increasing number of donors are requesting that their donations be used for a specific initiative, instead of being directed to a Read More »
The Mystique Of Masculine And Feminine Choices: How Aversive Feelings Underlie Preferences
Research suggests that consumers seek masculine or feminine choices to reinforce their gender identities (Debevec and Iyer 1986; Grohmann 2009). But, is the entire allure of a masculine or a feminine Read More »