“Once? No. Twenty Times? Sure!” Uncertainty And Precommitment In Social Dilemmas
In many real-world social dilemmas, interdependent actors must decide whether to invest in preventive measures against uncertain losses. For example, when consumers decide whether to get the flu shot Read More »
Author: David J. Hardisty, Howard Kunreuther, David H. Krantz, Poonam Arora, Amir Sepehri
Contributor: eb™ Research Team
Alternative “Facts”: The Effects Of Narrative Processing On The Acceptance Of Factual
Recent research in persuasion has distinguished between “narrative” processing, evoked by stories, and “analytical” processing, evoked by facts (Escalas 2007). In practice, consumers often Read More »
If No One Saw It On Instagram, Was It Any Good? Examining Received Attention As A Social Benefit Of
Consumers frequently share experiences online for self-presentation purposes (Schau and Gilly 2003). Social benefits of such sharing are realized when others provide explicit feedback (likes and Read More »
Inequality And Market (In)efficiency
Despite generally high rates of inequality, individuals have a tendency to underestimate the level of wealth inequality in their nation (Norton and Ariely, 2011). These inaccurate perceptions Read More »
Attention To Missing Information: The Effect Of Novel Disclosure Methods
People and organizations frequently withhold information that, if made public, might impact their cause. Rational people–should– view withheld information as a sign that another party may have Read More »
Changes In Social Values In The United States – 1976-2017: Is A New Age Of Tribalism Emerging?
Social values, which represent society’s goals, ideals, and conceptions of preferred states (Kahle 1996), are dynamic and always changing. Thus, a continuous understanding of changes in values over Read More »
Author: Eda Gurel-Atay, Wang Suk Suh, Lynn R. Kahle, Johnny Chen
Contributor: eb™ Research Team
The Impostor Syndrome From Luxury Consumption
Luxury brands symbolize cultural ideals and signal desirable qualities such as power, influence, and success, which embody individuals’ aspirations and vision of their ideal selves (Belk 1998). Read More »
Author: Dafna Goor, Nailya Ordabayeva, Anat Keinan, Sandrine Crener-Ricard
Contributor: eb™ Research Team
When High-End Designers Partner With Low-Cost Retailers: Bridging The Access Gap
When high-end designers work with low-cost retailers to create co-branded collections (e.g., Karl Lagerfeld for H&M), such alliances are referred to as designer-for-retailer collaborations. Though Read More »
Author: Gabriel E. Gonzales, Johanna Slot, Margaret G. Meloy
Contributor: eb™ Research Team
Deviating From The Majority When Resources Are Scarce: The Effect Of Resource Scarcity On
Resource scarcity has been a very pervasive phenomenon and plays an important role in consumer behavior. To date, plenty of research has examined the consequences of resource scarcity (Mehta and Zhu Read More »
The Subjective Value Of Popularity: A Neural Account Of Socially Informed Functional Value And
Popular products are often thought of as being popular for a particular reason. Consumers may come up with different reasons to assess a popular product’s subjective value. This value may express Read More »
Author: Robert Goedegebure, Irene Tijssen, Nynke van der Laan, Hans van Trijp
Contributor: eb™ Research Team