From A Culinary Phantasm To An Eudaimonic Well-Being: Exploring The Experience Of Amateur Cooking
Intended contribution to knowledge : This research, Consumer Culture Theory and Grounded Theory driven, focuses on the dimensions of the « learning by doing » experience of amateur cooking classes. Read More »
Don’t Troll Me Bro: A Study Of Griefing In Video Games
Intended Contribution to Knowledge: The purpose of this study is to examine consumer griefing and toxicity in the context of video games, and seeks to uncover the antecedent, define the process, and Read More »
Crossing Race And Markets: Introducing The Race In The Marketplace Research Network
Both research and practice reveal that race plays a key ideological role in the functioning of consumption markets worldwide (Nopper 2011; Thomas 2017; Zerofsky 2016). However, scholarship on Read More »
Augmented Reality, Augmented Trust: How Augmented Reality Enhances Consumer Trust In Online
Intended Contribution to Knowledge: Online shopping has become a common practice among consumers worldwide (Nielsen, 2017). Since the transactions over the internet take place without personal Read More »
Author: Alberto Lopez, Rachel Rodriguez, Claudia Quintanilla, Raquel Castaño
Contributor: eb™ Research Team
Alternative Worldviews On Human – Nonhuman Relations: The Turkish Case
Literature foundations: Consumer research studies how we attribute meaning to commodities and bring them into our lives (Belk 1988, Miller 2008). Through singularization, commodities take on meaning Read More »
Charity Donors’ Response To Cause-Related Marketing: The Role Of Attachment Styles
Cause-related marketing (CM) is a type of sponsoring activity whereby firms, for a limited period of time, donate a certain amount of the sales price of the firm’s product or revenue to a specific Read More »
Time-of-Day Effects On Consumers’ Social Media Engagement
Imagine that it is early in the morning and you have a couple of minutes to spend on Twitter. Which article would you “like” more: an article that guarantees a fun time with its catchy title or Read More »
A Phenomenological Examination Of Internet Addiction: Insights From Entanglement Theory
Due to the scale, scope, and complexity of its impact, digital technology has been referred to as the fourth industrial revolution (Schwab, 2017). Researchers have called for a better understanding Read More »
Author: Mohammadali Zolfagharian, Atefeh Yazdanparast, Reto Felix
Contributor: eb™ Research Team
Sizes Are Gendered: Impact Of Size Cues In Brand Names On Brand Stereotyping
What comes to your mind when you think of the brand name Mini Cooper or Grand Cherokee? Physical size would probably be among the first few associations that come to mind - Mini Cooper is physically Read More »
Predicting Memory-Based Consumer Choices From Recall And Preferences
Consumers often need to make choices when some or all of the information relevant to the decision is not physically present. To deal with this, they need to retrieve the necessary information from Read More »