When Small Predicts Large: The Effect Of Initial Small Contributions On Subsequent Contributions In
Crowdfunding is becoming an increasingly popular means for entrepreneurs to raise capital through online platforms. When deciding whether to support a project, a potential backer evaluates the Read More »
Compatibility Theory
How large is the amount of $100? How good is an SAT score of 1200? How large is the number of 800 people left homeless by a natural disaster? Evaluating attribute values is a cornerstone of virtually Read More »
Brand Fan(atic)s: When Excessive Brand Loyalty Sends The Wrong Signal
Consumers use brands in many combinations—from mixing-and-matching multiple brands (multi-brand combination; e.g., Nike shoes, Adidas shirt, Asics pants) to using only a single brand (mono-brand Read More »
Individual-level Carryover-Parameters In Reference-Price Models
Reference-price models applied to real purchase data have a long history in marketing and consumer research (Winer 2014). Here, the researcher assumes that product choice is driven by deviations Read More »
Let’s Get Together And Make A Difference: Experiencing A Community In Donation-Based Crowdfunding
Social-causes campaigns are the largest category in crowdfunding and donation-raising campaigns hold a big portion of this category (www.statista.com). However, most of the research in crowdfunding Read More »
When Do More Options Produce Worse Choice?
A major difference between economic and psychological analysis of choice concerns the effect of having more options. Economic theory postulates that more choices should result in better outcomes Read More »
Time And Space For Robots And AI
The specific gap in the knowledge our videography seeks to address is the influence of robot/artificial intelligence (AI) technology representation on consumer-level timeflow. We study how robot/AI Read More »
Teaching Consumer Resistance In Jamaica: Subvertising In Action
Our videography features a ‘subvertising competition’ among adolescents and mothers in Jamaica, as part of an intervention to build persuasion knowledge by teaching consumer resistance through Read More »
Author: Michelle Renee Nelson, Yanyun (Mia) Wang, Kathy Tian, Gail Ferguson, Rachel Powell, Candace Wray
Contributor: eb™ Research Team
Tattoo: A Perspective Beyond Estethics
Over the past 20 years, tattoos have become extremely popular in Western countries, spreading among several audiences and becoming a very popular form of body modification. Through the centuries, Read More »
Author: Jose Mauro C. Hernandez, Gabriela L. Pinheiro, Nathalia S. Arthur, Eliani C. Flores, Luana C. Moraes
Contributor: eb™ Research Team
Meat The Needs: Ahold Delhaize Sustainable Retailing Model
Intended Contribution to Knowledge. Zero waste initiatives are having a real impact on reducing food waste of edible and inedible parts of food. There are good zero waste practices for diverting food Read More »