Is Warm Always Trusting? The Effect Of Seasonality On Trustworthiness
Sensory marketing has shown that non-conscious triggers and sensory experiences influence consumers’ perceptions, judgments, and behaviors (Krishna 2012). The current work focuses on temperature Read More »
Author: Margaret G. Meloy, Simon J. Blanchard, Gretchen R. Wilroy
Contributor: eb™ Research Team
A Model Of Consumer Self-Regulation Failure
Self-regulation is fundamental to consumers’ ability to achieve their goals. Most existing self-regulation models focus on the psychological processes that promote goal-consistent behavior. These Read More »
Paying To Purchase A Conversation Topic
People want to express themselves (Berger and Heath 2008), and signaling research has found that they use products to do so (Escalas and Bettman 2003). However, sometimes people do not want to Read More »
Growing Up Rich And Insecure Makes Objects Seem Human: Childhood Material And Social Environments
The socioeconomic environments in which people grow up have a lasting influence on how they think and behave. Of unique interest to this research, social class can influence people’s preferred Read More »
Author: Jodie Whelan, Sean T. Hingston, Matthew Thomson, Allison R. Johnson
Contributor: eb™ Research Team
Product Retention (vs. Acquisition) Choices And Preference For Person-Related Features
People regularly make choices about products they already own, such as which of two sneakers bought through Zappos.com to retain. However, decision research has focused on situations where choice Read More »
Contagion And Product Physicality: A Study Of Consumer Response To Recycled-content Products.
The purchase of recycled-content products poses dilemmas for consumers. Consumers may want to preserve the environment, but simultaneously can be concerned about potential contamination resulting Read More »
Author: Qizhou Wang, David A. Norton, Robin A. Coulter, William T. Ross, Jr.
Contributor: eb™ Research Team
Cultural Values And Consumers’ Brand Preference
Consumers routinely need to choose between mass-market (e.g., Häagen-Dazs) and niche brands (e.g., Halo Top), yet little research has examined the factors that influence such choices (Dalgic and Read More »
Author: Jessie J. Wang, Ashok K. Lalwani, Devon Delvecchio
Contributor: eb™ Research Team
Foods For Sharing: The Social Value Of Handmade Foods
Mass-manufactured foods are ubiquitous in busy daily life. However, consumers still search for food products with handmade feature (Pieniak, Perezcueto, and Verbeke 2009). Market surveys and academic Read More »
Restrained By Resources: The Joint Effect Of Scarcity Cues And Childhood Socioeconomic Status (SES)
Consumers’ current socioeconomic status (SES) has been widely acknowledged as an important factor that affects various aspects of their behavior, such as aggression (Greitemeyer and Sagioglou Read More »
Dimming The Light Offers A Creative Lens: The Impact Of Ambient Illuminance On Creativity
Creative ideas are prevalent in everyday consumption. The creative professionals always hope that consumers could understand and acknowledge the creativity displayed in their work. But is it always Read More »
Author: Chen Wang, Ravi Mehta, Rui (Juliet) Zhu, Jennifer Argo
Contributor: eb™ Research Team