Is All That Glitters Gold? The Effect Of Product Surface Glossiness On Consumer Judgments
Glossiness describes how much the surface of an object reflects light in a specular (i.e. mirror-like) way (Nicodemus et al. 1977). Notwithstanding the importance of glossiness in product design, Read More »
The Subjective Experience Of Goal Failure: How Choosing The Lesser Evil Eradicates The Negative
Imagine that you’re attending a morning meeting and are offered an assortment of pastries: muffins, donuts, and brownies. While deciding whether to indulge in one of these tempting options you Read More »
The Asymmetry Between Time And Money Compensation Effect When Feeling Scarcity: Time Helps The
We examine two important aspects of scarcity. First, we identify a new scarcity effect on consumers’ advice-taking tendency. Second, we show whether the abundance of one resource alters the Read More »
The Effect Of Future Focus On Self-Control Is Moderated By Self-Efficacy
For consumers, sometimes the future may be very salient, while other times it may not be (Shipp, Edwards and Lambert 2009). Future focus is critical to self-control, as one cannot self-regulate Read More »
Seeing Brands Through Rose-Colored Lenses: When Fear Of Being Taken Advantage Of Leads To Increased
People often face issues and domains that they do not understand. As such, people are often dependent on experts to manage complex issues (Deci and Ryan 1985; Iyengar and Lepper 2000). In the context Read More »
Neural Pattern Similarity Reveals Brand Equity
Memory about a brand is associated with memory about the category of the brand’s product (Hutchinson, 1983). Consequently, when thinking about products in that category, that brand is likely to be Read More »
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Round It Up: Preference Exists For Rounded Totals (PERT)
In recent years, charitable giving has stagnated. In the US, on average individuals only donate about 2% of their annual disposable income, a level of contribution that has remained fairly constant Read More »
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A Conceptual Framework Of Violation Of Trust And Negative Emotional Responses During Brand
Though parallels to interpersonal relationships are drawn to explain various facets of consumer-brand relationships, seldom focus has been shown on explaining the nature of trust and its role in Read More »
When Less Is More - How Making Products More Personal Can Decrease Purchase Intention
Personalization (i.e., tailoring products and services to individual consumer needs) is central to many successful businesses (Kavadias, Ladas, and Loch 2016). Research on personalization has Read More »
When Lack Of Belonging Means Bad News For The Planet: The Consequences Of Low Belonging On Ethical
Consumers increasingly report feeling disconnected from others. They live farther from family, belong to fewer social groups, and are more likely to live alone than ever before (Pew Research Center Read More »